Clay Operators! We don't just have to be in the outbound game, the skills we have and will learn can be diversified into different niches across a company. For example, you could use this framework as the core operating system to protect churn and scale accounts for a SaaS company. ➡️ Let's say you take your Top Accounts Reverse engineer the Golden ICP framework, thinking "When does someone really need our product?" into: When does someone churn from us? What things happen when someone churns? What data can we source/track/manage to find these occurrences before it's too late? Laterally, do this with expansion and scaling accounts. ➡️ Pull in the data daily via Clay and score the accounts 1: Low-Level Threat 2: Medium Level Threat 3: High Level Threat (vice versa for expansion) ➡️ Based on the churn signal Low-Med Level Threat - route to team/trigger an in-platform deal High Level Threat - route to top team member ➡️ Push this to CS on Slack (Churn) Create a task on ClickUp Trigger an SOP The team delivers the SOP ➡️ Or Push this to Sales on Slack (Expansion) Create a task on ClickUp Trigger an SOP The team delivers the SOP (Enrich account? Reach out for a chat? MAP inter-departments?) Account management is a fairly reactive sport, we tend to react based on what a client/user says unless the problem is extremely obvious. Frameworks like this can help us be ahead of the game. I'm not saying that you will prevent everything, but if you can catch a client who is considering churn based on their account behaviours vs a client who announces they wish to churn (vice versa) ⏳ We all could agree we would most likely prevent a lot more revenue loss by addressing a problem at its root rather than its blossom 👇 ⚡ While increasing revenue by beginning conversations a lot earlier and bringing in key stakeholders faster and accelerating the upsell/expansion process.

Hi folks, since making the changes to our drop-in sessions. We have experienced a smaller volume of people. I'm going to pause this quickly. Help me out on this one. What would be your perfect setup for these calls and course structures?

#1. To understand how to reach a business, speak as if you were an employee from that business (without being misleading). #2. Don't send chase-ups/follow-ups, send value sequences. #3. "They don't know who you are..so providing value closes that gap." Stay frosty, everyone.

BIG ONE today. I've released a curated bank of Clay templates which you can literally copy/paste right into your account. We are going to be building on this over time so this data will be LIVE and updated. Everyone has access to this, so get after them. We plan to curate another 100 over time so we can cover each inch of data enrichment, outbound, inbound and revenue operations. LET'S GO TEAM Go straight to the classroom for access

As a newbie to Clay, Skool and just online communities in general, Aaron shared quite a few things in our first meeting that were great food for thought. 1. "Poke the bear" - still something I need to dig in to but it's the first I've seen it both used as an example and how to refine ideas during outreach. 2. Pre-qualifying leads - as a means to sort people we want to work with or not, depending on our offers 3. Value-to-logistics question: how can we offer all this value, while reducing as much of the cost, in the least amount of time possible. 4. "Value is perception" 5. A question to self-check the value of the lead magnet or message: "Would someone be willing to pay at least $100 for this?" 6. "The more you sell, the more you repel."