As a newbie to Clay, Skool and just online communities in general, Aaron shared quite a few things in our first meeting that were great food for thought.
- "Poke the bear" - still something I need to dig in to but it's the first I've seen it both used as an example and how to refine ideas during outreach.
- Pre-qualifying leads - as a means to sort people we want to work with or not, depending on our offers
- Value-to-logistics question: how can we offer all this value, while reducing as much of the cost, in the least amount of time possible.
- "Value is perception"
- A question to self-check the value of the lead magnet or message: "Would someone be willing to pay at least $100 for this?"
- "The more you sell, the more you repel."