(And why I’m finally showing you the fix) Let’s start by ditching the stuff you always hear about: • “Pick a niche.” • “Create an irresistible offer.” • “Learn how to sell.” Yeah, yeah. Those matter. But it’s what everyone says. As an agency owner, even when I was doing all this right… … nothing used to frustrate me more than this: Putting in a full month of work. Landing clients. Doing everything “right.” And then looking at my paycheck… …only to realize it was NOWHERE close to what I thought I’d make. The money went everywhere else. I was the last one to get paid. I was working like a dog… And getting paid like a monk! It felt like I was running in place. So… Here’s some stuff I figured out along the way. 1. Your Prices Are Too Low Despite what the “SaaSpreneurs” tell you, you don’t have to charge like a monk. When you charge too little, you get hit twice: Hit #1: You don’t bring in enough revenue to ever feel profitable. Hit #2: Cheap buyers don’t value what they buy… so they churn faster. Low price → low respect → low retention → low profit. The irony! You think you’ll make more… You’ll have to do less… But there you are sucking on a big… fat… juicy fart. Broke as a joke. Get your price point starting at $997/mo, that’s a good start. 2. Your “Product” Is Way Too Complex You’ve “fiddled” your product into oblivion. Instead of delivering one clear outcome your clients actually want, you’ve built a monster: • Too many features • Too many steps • Too many automations • Too many moving parts It’s the HighLevel problem: 600+ features when the client only needs 2. You know how you feel when you login and you see all that crap everywhere? It feels… yucky. Clients aren’t selling it… They’re using it! And paying you for the pleasure! Most churn starts the second you show them your brain child. Complexity kills excitement. Complexity kills retention. Complexity kills margins. Focus… Simplicity… These creates profit. 3. You Don’t Have a Sales Acquisition System

No, I’m not talking about some “set it and forget it” BS… Where you still have to manually qualify leads, jump on discovery calls, and pray someone shows up. I mean REAL autopilot. Where I could flip a switch, spend $50/day, and my calendar would fill with qualified prospects. People who actually showed up and were ready to buy. (Maybe you seen some of my sales calls) Back in the day… My team would come to me and say: “We can handle more clients” or… “We need to increase revenue” And I’d just… turn it on. Calendar booked in a couple days. Ultimate control. But here’s the thing… It took me forever to figure out what actually WORKED. I tested every framework. “Funnel Hacked” Tried all these hyped-up ad angles. And what I discovered changed everything: It all came down to finding ONE catalyst motivator. One central emotion that was SO frustrating to my prospects that even the slightest mention of it had people flocking to my funnel. Not “multiple pain points.” Not “comprehensive messaging.” ONE emotional trigger that made everything else irrelevant. In many cases, a single phrase made the entire thing work. And I got so good at it… I could do it again, and again, and again. That’s when you know you’re good… When you can duplicate. And I give that same process to everyone in Agency MVP. Some are better at it than others… Like Jarem. Jarem’s an agency owner who struggled with getting clients for YEARS. Before learning my process… His leads were either unqualified, were too expensive, or ghosted their appointments. Like me… I’m sure he started to think this whole sales funnel thing was a lie. That was before he learned my EM 1-2 system. (That’s the fancy name I gave it) After he implemented it? He spent $50/day on ads. Within a couple days: Completely booked out. 90%+ show rate. (Not 30%. Not 50%. NINETY percent.) And in his SECOND WEEK… He closed 3 high-ticket clients. Then he called me with a problem: “Hey Sam… I need to hire somebody to help me with onboarding. I don’t like doing it.”