I get this question a lot: “What product should I sell?” And I almost never answer it. Not because I don’t know. Because the question itself sends you in the wrong direction from day one. And how you choose the right direction? By changing the way you think about a product: Margins first. Positioning first. Validation before excitement. So instead, I put together the exact way I approach this now. Step by step. What I call: Luxury Margin Product Finder. It’s inside the Classroom (available for Premium subscribers), but if you want to start the right way from day one, without Premium subscription — this is probably the best place to begin: Get access to the M.A.R.G.I.N. method & find your first luxury margin product that sells from Day 1: https://buy.stripe.com/8x23cwaTccjo3mM35RbfO00 Or skip the learning curve, and access the 300+ luxury products in various niches, already filtered with M.A.R.G.I.N. method (this is your fast track, and if I started my biz from scratch again - I’d take this one): https://buy.stripe.com/7sYfZi4uO6Z4bTibCnbfO01 Since you’re already here, you can use code SKOOL10 for a special group member discount. No pressure. You can also figure it out the long way like I did. Curious — what’s been harder for you so far: finding a product, or deciding if it’s actually worth testing?

Last summer, I spent around €1200 on Google Ads before realizing I made a very basic mistake. At that point, I decided to “do it properly” and bring in a specialist instead of figuring everything out myself. So I found a guy on Fiverr, good reviews, confident positioning, clearly experienced. It felt like the logical next step — let someone who knows the system handle it better than I could. I stepped back and let it run. Two months later, around €1200 spent… and zero sales. Traffic was coming in, clicks were there, but nothing actually converted. And this is where it became uncomfortable. I realized I had no real visibility into what was being tested, what assumptions were made, or why certain decisions were taken. I basically outsourced not just execution, but understanding. So I stopped it. Not because Google Ads don’t work, but because I wasn’t in control of the system behind them. Instead, I shifted back to what I could actually see and influence directly — email marketing and organic traffic, mostly through AI-driven content and SEO. And that’s where things started moving again. Looking back, the mistake wasn’t spending €1200. It was trying to skip the part where I actually understand how things work before handing them over. Now I approach it very differently: understand first, then scale. Curious — have you ever outsourced something thinking it would save time… and ended up losing both time and money instead?