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Owned by Giovanni

Cold Outreach Academyโ„ข

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The #1 Cold Outreach Community To Start, Manage & Scale Cold Outreach As An Additional Marketing Channel For Your Business

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1 contribution to Agency Service Scaling Kings๐Ÿ‘‘
Need advice
Hi Jimmy, and everyone in this community, I need your advice as Iโ€™m lost right now. So right now Iโ€™m doing personal training, and soon I want to start my smma agency for sports coaches (basketball, tennis, PT, volleyball, etc) who are self employed and struggling to get clients. So, a while ago I bought Alex Hormozis book โ€˜gym secretsโ€™ which explains how he used FB ads to scale his gyms and how he created Gymlaunch, and I even bought the Gymlaunch ads course, except I would use those ads for getting personal training clients (since I donโ€™t own a gym), and I would use client financed acquisition to scale (1 customer pays for 3-5 new customers when they pay upfront). So last month instead of going with FB ads I got 5,000 flyers printed and delivered to the local houses, as I thought it would work better, before I started experimenting with FB ads. I made a very good ad in my opinion and I followed everything in the ads course, but I ended up with 0 leads (I got 2 but they were tire kickers). Right now Iโ€™m down โ‚ฌ700, and honestly Iโ€™m terrified of investing in FB ads, because I cannot afford to lose anymore money. I realise now I shouldโ€™ve just gone with FB ads in the first place, but it feels like too big of a risk for me to try again right now. That โ‚ฌ700 loss was a huge hit to my confidence and my spirit because Iโ€™ve lost way more than that prior to the flyers (PT certificate and other stuff related to setting up the PT business). These flyers were supposed to be my saving grace as I had been working on this business for way too long with no results and money constantly leaving my account trying to build this thing. Any advice on what you would do in my situation? The last thing I want to do is go back to my old job as I quit to make this thing work, but I also donโ€™t feel confident investing in FB ads right now incase it drains my last bit of cash. If I do invest, I NEED these ads to work, and personal training already is a terrible industry for getting clients, but Iโ€™m in too deep now and donโ€™t have a choice, I have to make this work and get my money back, and then I can start my agency once Iโ€™ve proven I can get clients. Iโ€™m open to all advice. Thanks for your help.
1 like โ€ข 18d
Hey @Joshua C , take a breath. Losing that cash hurts, and I totally get the dread, going back to a 9-5 is the absolute worst, I was in your position. But why don't you try cold outreach to sign clients first? Running ads below like $20k/mo just doesn't make sense because you need $3k/mo if not more just to optimise the pixel. Outreach you pay with time, but it sounds like that's what you have more of anyways. ALSO, outreach lets you actually test your messaging, you can literally use winning openers as part of your ads later.
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Giovanni Cristiano
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Founder & CEO @ Hybrid Acquisition & GoSpecter

Active 2h ago
Joined Jun 23, 2024
Melbourne, Australia
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