A member messaged me this week saying he was struggling too get organic engagement on his instagram...... I took a look and whilst the products were interesting ( fitness injury recovery & rehabilitation - ice baths etc ) engagement and interaction from the audience was very very low The issue was his instagram page lacked any real identity or cohesion too much effort was being focused on simply trying to sell the products via direct response and influencer marketing campaigns Fine BUT as I keep preaching consumers and audiences are wise to this practice , if you want organic engagement you either need to be relatable / controversial or FUNNY !! --------------------------------------------------------------------------------------------------------------- Now anyone can use this hack I am about to share Go to the explore page on instagram and type in a product or service related to your niche .... find a reel , topic or theme that has already gone viral with 500K+ views ( can be less for local products / services) also look at the volume of comments and shares the post has Next watch that video or post on repeat and read the comments to find out WHY its gone viral there will generally be some sort of theme or topic repeatedly coming up in the comments that people are reacting too Study what's happening in the content !?! it's very important as there are often clues as to why its triggered so much reaction and engagement and ultimately that is what the algorithms love All you then have to do is extract the elements the audience is engaging with and apply it to your own content. --------------------------------------------------------------------------------------------------------------- In the case of our community member after a bit of searching this reel caught my attention https://www.instagram.com/reel/DFYZkXPyT2m/?igsh=MWN0M2l4dnRoYmFseQ== This video went what I call "super viral" ( 50 million plus views)

We aren't in 2016 anymore guys , People know what influencer's are all about and they know what sponsored posts mean The hard and fast sell is dead ! 🚨 Some major shifts I'm seeing: - People research longer before buying, relying on communities, reviews, and organic content over ads. - The rise of 'de-influencing'—traditional influencer marketing isn’t as effective anymore without real authenticity. - Brands that create experiences, not just products, are the ones winning. 🔑 How to stay ahead of the shift: 1️⃣ Leverage UGC & Community Hype – Customers trust real people over brands. Prioritize organic reviews, real customer stories, and community-driven content over polished ad creatives. 2️⃣ Carve out your fanbase– People don’t just want a product; they want to be part of something that resonates with their personality use your brand to relate too convey that personality 3️⃣ Ditch the Hard Sell – Instead of screaming "BUY NOW!", focus on storytelling, education, and engagement. Help first, sell second. What’s the biggest shift you’ve noticed? Drop it below ⬇️