Mar 21 • General discussion
🚨How to get organic reach on social
A member messaged me this week saying he was struggling too get organic engagement on his instagram......
I took a look and whilst the products were interesting ( fitness injury recovery & rehabilitation - ice baths etc ) engagement and interaction from the audience was very very low
The issue was his instagram page lacked any real identity or cohesion too much effort was being focused on simply trying to sell the products via direct response and influencer marketing campaigns
Fine BUT as I keep preaching consumers and audiences are wise to this practice , if you want organic engagement you either need to be relatable / controversial or FUNNY !!
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Now anyone can use this hack I am about to share
Go to the explore page on instagram and type in a product or service related to your niche .... find a reel , topic or theme that has already gone viral with 500K+ views ( can be less for local products / services) also look at the volume of comments and shares the post has
Next watch that video or post on repeat and read the comments to find out WHY its gone viral there will generally be some sort of theme or topic repeatedly coming up in the comments that people are reacting too
Study what's happening in the content !?! it's very important as there are often clues as to why its triggered so much reaction and engagement and ultimately that is what the algorithms love
All you then have to do is extract the elements the audience is engaging with and apply it to your own content.
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In the case of our community member after a bit of searching this reel caught my attention
This video went what I call "super viral" ( 50 million plus views)
Now this video was relatable to ice bath culture but they weren't trying to sell anything , it was just some guy showing off in front of a group of women
But it was the combination of the guy showing off , being an international AND ice bath culture that sent it viral
You may be thinking well how is that going to help him sell ice baths !?!
Well think about it , that video got 50 MILLION VIEWS and the production cost was likely next to nothing
You wouldn't get that type of exposure even if you spent 100K a month for the next 12 months on paid ad's
And yes sure a huge % of them 50 million views aren't going to be interested in your products but when your getting ( FREE) exposure at such scale its inevitable some people will be interested if your offer is structured and designed well enough too capture some of that interest.
( Structuring that organic sales funnel that's another post ).
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🚨How to get organic reach on social
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