Mar 19 • General discussion
Shifts in ecom consumer buying habits
We aren't in 2016 anymore guys , People know what influencer's are all about and they know what sponsored posts mean
The hard and fast sell is dead !
🚨 Some major shifts I'm seeing:
- People research longer before buying, relying on communities, reviews, and organic content over ads.
- The rise of 'de-influencing'—traditional influencer marketing isn’t as effective anymore without real authenticity.
- Brands that create experiences, not just products, are the ones winning.
🔑 How to stay ahead of the shift:
1️⃣ Leverage UGC & Community Hype – Customers trust real people
over brands. Prioritize organic reviews, real customer stories, and community-driven content over polished ad creatives.
2️⃣ Carve out your fanbase– People don’t just want a product; they want to be part of something that resonates with their personality use your brand to relate too convey that personality
3️⃣ Ditch the Hard Sell – Instead of screaming "BUY NOW!", focus on storytelling, education, and engagement. Help first, sell second.
What’s the biggest shift you’ve noticed? Drop it below ⬇️
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2 comments
Shifts in ecom consumer buying habits
skool.com/organic-exposure-1497
Paid ad’s are getting harder & less effective As each day passes
Stop burning your cash on these platforms and start taking back control
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