Seriously… you're lighting money on fire. Close to $1,000/month for tools like ActiveCampaign. And for what? Sending + dashboards. Here's what I'm using instead: Listmonk - Free, open-source email tool - No subscriber limits - No sending limits Amazon SES - ~$0.10 per 1,000 emails - Better deliverability than most tools And the best part… I run the entire system through Claude. No dashboards. No clicking around. Just commands. You go from: "managing email campaigns" → "running a system" Most people are stacking tools …and paying hundreds (or thousands) every month. When you can run the same (or better) setup for almost nothing. If you want the full setup guide + Claude skill I use: Comment "Monk" below 👇

Campaigns fail because people jump straight into sending emails. Don’t do that. Follow this simple order 👇 1️⃣ Setup If this is wrong, nothing else matters. ✔ Clean domains ✔ Proper DNS (SPF, DKIM, DMARC) ✔ Inbox warm-up always running (warm up for at least 2 weeks before starting outreach) ✔ Low daily sends per inbox 2️⃣ Targeting Who You Email Matters More Than What You Say. Great copy won’t fix bad targeting. ✔ Clear ICP (industry, size, role) ✔ One pain point per campaign ✔ Verified, clean leads only 3️⃣ Messaging Simple > Clever Short emails win. ✔ 2-3 sentences max ✔ One clear problem ✔ One clear CTA No pitch decks. No paragraphs. Just start a conversation. Golden Rule: If setup is weak → emails land in spam If targeting is weak → no replies If messaging is weak → no meetings Fix in this order. Always. Question: Which part do you struggle with most right now - Setup, Targeting, or Messaging? Drop 1 / 2 / 3 in the comments 👇

I cut my agency's tech stack from 50 tools to 20. Revenue went from $200K to $800K/month. Three years ago I was paying A LOT of money for software I barely used. I did a brutal audit: Does this generate revenue or deliver client results? If no → cancelled immediately. My lean 20-tool stack: - Cold email infrastructure keeping us out of spam. - Lead generation finding qualified prospects at scale. - Automation connecting everything without breaking. - LinkedIn running on complete autopilot. - Team operations costing pennies on the dollar. Every tool either fills our pipeline, closes deals, or delivers for clients. Everything else is dead weight. Comment “TOOLS” for my full stack + discount codes 💰

My first campaign is still active and I'm sending low volumes to maximize deliverability. But I wanted to report some early results. Out of 146 e-mails sent I've received 21 replies. Which is roughly 14%. Out of those 21, one was positive and we've booked a call this Tuesday (which is tomorrow at the time of writing this). The rest have clearly stated "not interested". Out of the "not interested", only one lead has replied with an irritated tone saying "remove me". All the other ones have shown curtesy and said "thank you but we're not looking for that kind of solution right now, all the best.", or something along those lines. More to come...

I'm excited to get started. I've been warming up my inboxes for over 7 weeks now, 25 inboxes on 5 domains. I've filtered my list to exclude leads who do not fit my ICP. I've verified the e-mails on my lead list. I've written e-mail copy with SPINTAX. I've removed spammy words. I also put all leads with Microsoft/Outlook inboxes in a separate campaign out of fear for ending up in spam. Seems like I do fine with all other ESPs but little to no success with Microsoft/Outlook. Quick question: Does including phone number, full name and full company name hurt or boost deliverability? Currently I'm including all of this in my signature. "William Marksen 070 - 53 74 628 Marksen Digital Solutions" But I think I saw in one of Jays videos a way back that it's better to keep the signature general so it doesn't stand out which increases the likelihood of it being be recognized and eventually marked as spam.