I'm here to fix the ads haha Zup Amigos! My CTR is good, about 8%, but my Link CTR has been dropping lately and is now down to 1.1%. so I thought I'd approach the same creatives with another primary text. I'm curious: What feedback do you have on my storytelling in this text? ----------------👇 I used to never miss a workout, and staying focused was easy. But something changed. You see, I finished college in half the time, ran 100-mile races, and survived as a bomb disposal officer. But, after leaving the army, I lacked discipline. And my physical appearance was "fluffier" than ever before. (let’s leave it at that, haha). I was in a downward spiral—working out less and procrastinating more. The frustrating part? I knew exactly what I should be doing. I tried the same things as you. Setting goals, building habits, and getting accountability buddies. It worked… for a few weeks. Then, life would get in the way—a trip, a late night, or a bad day—and my routines would fall apart. Restarting? That often didn’t happen. Eventually, I realized the real difference between my army life and now… It wasn’t the techniques or the strategies. It was something deeper. I had forgotten the single most important skill: mental strength. Our mind is what drives us to do the work. Even when we don’t understand the purpose or simply don’t want to— We do it Just because we said we would. If discipline were as simple as “just do it,” we’d all have unbreakable minds. And nobody would ever let themselves down. But as you know, it’s much more difficult than that. Mental strength is like a muscle—it needs training. If we don’t train it, it becomes weak. And when that happens, we default to what’s easiest, not what’s most beneficial. Look around, and you’ll see this everywhere. At your local subway, people stand in line waiting for the escalator. Even though taking the stairs is just as fast and healthier. "The easy way." is their default! When I decided to get back into mental shape, I looked for a training program that could help me.

20 years ago it was the cheapest crop. Farmers were struggling to sell it for PENNIES. Today? It's a $230 million superfood ADORED by celebrities and health experts alike. In just a few years, great marketing turned quinoa into a must-have superfood stocked in health stores globally 🌏 Sound familiar? Your Skool community is sitting on the same potential... 😉 Just like quinoa, your community's success isn't just about WHAT you teach – it's about the STORY you tell. 1. Position with Purpose Just like quinoa went from "basic grain" to "ancient Incan superfood," position your offer where it stands out: - The exclusive wisdom others overlook - The premium solution for serious achievers - The innovative path to faster results 2. Master Your Narrative Quinoa didn't just tell one story. It told many: - The history angle: "Ancient Incan secret to supreme health" - The scientific angle: "The complete protein revolution" - The lifestyle angle: "Join the conscious eating movement" Your offer deserves the same multi-angle approach! And finally… 3. Build Perceived Value! Quinoa didn't change its nature – it changed the story. Your course content might be solid gold, but it's the "wrapper" that turns it platinum. Pro Tip: Quinoa brands showcase stunning Buddha bowls (not plain seeds)... So make sure to package your best features into an irresistible transformation story!

(Spoiler alert: it's your copy, not your offer) Let me save you some ad spend... I've been reviewing dozens of FB ads for free communities and keep seeing these copy killers: 1. "Join our supportive community of like-minded people!" (Translation: We're exactly like every other group out there 🥱) 2. Leading with YOUR journey instead of THEIR problem ("I built this amazing community" - cool story, but what's in it for them?) 3. The deadly "we help" opener ("We help entrepreneurs scale their business" - congrats, you just knocked out 50% of your CTR) 4. Vague promises that sound fake ("Transform your life in our free community!" - Sure 🙄) 5. No clear reason to join NOW (Without urgency, they'll scroll past and forget you exist) Here's what actually works: ✅ Open with their current reality "Staring at another course you bought but haven't finished?" ✅ Agitate the SPECIFIC problem "While that $2000 course collects dust, your client roster is still empty and your Instagram engagement is stuck at 2%..." ✅ Position your free community as the missing piece "Turns out, you don't need another course. You need someone to look at your work and tell you exactly what's wrong with it." ✅ Clear, tangible value "Every Tuesday, I go live and review 3 members' sales pages. Drop yours in the comments, get real fixes, implement, and watch your conversions jump." ✅ Reason to act now "I only review the first 3 posts each week. And last week, one member made back her ad spend in 24 hours after implementing my tweaks." ⬇️ Drop your FB ad below and I’ll give you a full breakdown of your copy.

I just got off my onboarding call with Maiia and I can't say anything other than holy crap that was super useful. Not only did she NOT try to upsell me anything but she spent all her time ACTUALLY helping me ( instead of those *onboarding calls* that are disguised sales calls). and I made so many great improvements to my about page that I'm very excited about trying. I'm going straight to implementing it and get back here to update the results!

💜 STEP 1: Book a FREE 1:1 Ad Copy Gameplan Call In this call, we'll explore your offer and create a copywriting plan for your next ad! And here’s the exciting part... I’m giving away my customisable "Ad Copy Checklist" Toolkit for FREE to everyone who BOOKS and SHOWS UP for the call! 🎁 Once we’re done with the call, I’ll send over my "Ad Copy Checklist as a gift, so you can start optimizing your ads right away! ⏰ Spots are limited! I only take 2 calls daily and my calendar is just 5 days out, so you’ll need to act fast to book a slot. P.S. Only book if you’re serious about growing your Skool community with Facebook ads! The calls take time, and I want to ensure the spots go to Skoolers who are genuinely committed to growth! 💜 STEP 2: Introduce yourself! This is the ONLY place where you can pitch your community! I wouldn't skip on this one... (Your potential client or a dream community member could be seeing this!) 1. Tell us your name 2. Where you're from 3. What you do 💜 STEP 3: START HERE Check Out the START HERE Module to discover how Skool Ads Copybook can help you grow your community with ads! 🎠 LET'S GO!