Dec '24 (edited) • 🟣 Chat
🥣 Do you eat QUINOA…?
20 years ago it was the cheapest crop.
Farmers were struggling to sell it for PENNIES.
Today?
It's a $230 million superfood ADORED by celebrities and health experts alike.
In just a few years, great marketing turned quinoa into a must-have superfood stocked in health stores globally 🌏
Sound familiar?
Your Skool community is sitting on the same potential... 😉
Just like quinoa, your community's success isn't just about WHAT you teach – it's about the STORY you tell.
1. Position with Purpose
Just like quinoa went from "basic grain" to "ancient Incan superfood," position your offer where it stands out:
  • The exclusive wisdom others overlook
  • The premium solution for serious achievers
  • The innovative path to faster results
2. Master Your Narrative
Quinoa didn't just tell one story.
It told many:
  • The history angle: "Ancient Incan secret to supreme health"
  • The scientific angle: "The complete protein revolution"
  • The lifestyle angle: "Join the conscious eating movement"
Your offer deserves the same multi-angle approach!
And finally…
3. Build Perceived Value!
Quinoa didn't change its nature – it changed the story.
Your course content might be solid gold, but it's the "wrapper" that turns it platinum.
Pro Tip: Quinoa brands showcase stunning Buddha bowls (not plain seeds)...
So make sure to package your best features into an irresistible transformation story!
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10 comments
Maiia Zlotnikova
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🥣 Do you eat QUINOA…?
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