Let’s say you wanna scale your agency. Really scale it. Not just add more clients. And work more hours. But actually build something that runs without you. A system. A formula. A franchise. Here’s exactly how it works. Think of it like a pizza. (Stay with me.) Three slices. Each one matters. Miss one? The whole thing falls apart. **Slice 1: Niche/Market (50%)** This is half the pizza. The foundation. It’s crazy… flippin… important. Everything starts here. You pick ONE market. ONE audience. ONE problem you solve. Not “small businesses.” Not “e-commerce brands.” Not “coaches.” Too broad. You go narrow. Like: - Epoxy floor installers - HVAC companies doing $500k-$2M/year - Med spas in suburban markets - Roofing contractors who want commercial jobs Specific. Why? Because when you’re specific? Your message hits different. Your ads feel personal. Your offer feels custom. Even though it’s not. Let’s say you target HVAC companies. And your ad says: “We help HVAC companies book 40+ pre-paid service calls per month or it’s free.” (Just an example guys) Every HVAC owner who sees that thinks: “Wait, this is FOR me.” Not for everyone. For ME. That’s the power of niche. It’s not about limiting your market. It’s about dominating it. You become THE guy/gal. Not another agency. And here’s the thing: A tight niche makes everything else easier. Your strategy? Easier. Your ads? Easier. Your fulfillment? Easier. Because you’re solving the same problem. Over and over. For the same type of person. That’s 50% of the formula right there. **Slice 2: Strategy/Model (25%)** This is your process. Your system. Your “way” of doing things. It’s what turns chaos into predictability. See, most agencies? Every client is different. Custom proposals. Custom strategies. Custom automations. So nothing’s repeatable. Nothing’s scalable. You’re reinventing the wheel every time. …Not with a franchise model. Nope. You build ONE strategy.

☝️Think you would’ve started this agency thing… if you knew you’d be making zilch for a year? Didn’t think so. But hey… You didn’t expect it to take that long. Why? Because all those fancy folks online were bragging about “10K months” in, like, six weeks. So either they’re full of 💩 Or… You fell into a trap. What trap? There’s a trap?! It quietly kills 90% of agency owners. The “time expands to fit the task” trap. In fact… It’s so common, there’s an actual law for it. Parkinson’s Law: The more time you give something… the longer it takes. And boy howdy, you see it everywhere. …Agencies “building” for months. …Tweaking their “SaaS” for perfection. …Launching on five strategies in a month. …Copying offers till the cows come home. Busy as hell. But broke as ever. That’s Parkinson’s Law in action. Work expands. Results don’t. Here’s the fix 👇 You make time your enemy. Not your excuse. You shorten the leash. Cut the distractions. And move fast. Because when time’s scarce? You get sharp. You stop thinking about dumb stuff… …and start doing the few things that actually matter. Things the matter… That’s the key. For agencies, here’s three. 1️⃣ Niche. Pick one. Own it. Don’t drift. 2️⃣ Offer. One clear promise your client instantly “gets.” 3️⃣ Sales Channel. Pick ONE. Master it before touching another. Nail those… And you got the 80/20 inside Parkinson’s Law. Everything else? Distraction in disguise. So here’s your move: Time-box your objectives — 2 hours, not 2 days. Set hard deadlines — this week, not this quarter. Cut scope till only Niche + Offer + Channel remain. The rest? Delete it. Because that’s not growth. That’s glorified procrastination. When you run lean and tight like this… Launches move faster. Systems stay simple. Cash flow becomes predictable. You stop looking productive. And start becoming profitable. Parkinson’s Law can keep you small… or it can make you sharp. It’s not about time management. It’s about focus management.

Let’s say you got an agency. New agency… Existing… Doesn’t matter. You decide to “go SaaS.” Cool. You set up the software. Make a logo. In your mind, you think… “This is scalable.” And then you go out trying to sell it… …to everyone. Plumbers. Dentists. Realtors. Gym owners. Maybe even a guy selling candles from his van. (It’s a legit opportunity guys) You charge $97 a month. And you get, what… ten clients? That’s $970 in MRR. (And $40 in profit after refunds, churn, and therapy.) Oops! Immediately you realize a couple things: 1. You are on the “get new clients or die” hamster wheel. 2. You built the $1 model. Congrats. You’re in the bottom left box. — Now, let’s say you wise up. You find a niche. Maybe Realtors. (Geez people love Realtors… boring!) Anyway. You build them some automations, add a funnel, toss in some ad templates. Charge $297/mo. And land 50 clients. Cool. That’s $14,850/mo. Better. But it’s fragile. You’re still the tech guy/gal. You’re stuck managing logins, calendars, and Karen’s “urgent” email about lead quality. That’s the $15 box. Some traction. Not much leverage. — Now… Let’s talk about the other side of the quadrant. You take that same SaaS base… But instead of being a “software provider,” you become a marketing partner. You run proven campaigns. Clients don’t buy “software.” They buy outcomes. You charge $1,000–$1,500/mo. Get 15 clients. Boom. $15K–$22K MRR. Less chaos. More margin. Simpler delivery. That’s the $1M box. The Ad Franchise Model. — Now… imagine you nail a gap niche. Something available in every niche. Now… Is that challenging? Ya damn right! Unless you know the formula. 😏 But when you nail that gap… It’s really cool because… Your ads… Your automations… And your systems create predictable wins. Man it’s fun! And not to mention… Other agencies can’t even copy you. (The can try but you know the gap, they don’t) And if you wanna go to the moon like: