Movado watches have always been misconstrued as a “fashion designer type” watch on the lower end of the luxury watch market probably because of its iconic museum line. They also own Concord and Ebel as well as licensing agreements with Coach, Hugo Boss, and Calvin Klein among a few others. They effectively took Concord out of the premium luxury market into the entry level to increase market share IMO but it’s nice to see that have increased MSRP to increase perceived value. The Movado brand itself makes really good watches at a good price: quality materials and Swiss movements. My rose gold Verso Bold is a great example. A watch brand that deserves a little more respect.