Howdy yāall. Itās been crazy around here as I have a lot going on. Iāll be sharing more about that later this week. Hereās the update youāve been waiting for⦠Ray whatās happening with you building this "Brand" I keep hearing about? Here are some facts. The ānew brandā in question is my new āauthor brandā that I am building as I begin writing and publishing fiction. Novels, to be exact. (Some have asked, āRay, isnāt sales copy mostly fiction?ā ⦠to which I answer, āNot if you do it right.ā Back to my under-construction āAuthor Brandā⦠Iām planning to write in several different genres (detective, thrillers, supernatural, historical⦠fact is I have plans to write in 12 different genres each with each genre āsub-brandā consisting of one or more series, each series including anywhere from 12 to 24 books each). Does that sound crazy? Itās not. Itās very doable inside of a year, and I have specific reasons for planning for so many titles⦠And it has to do with making more money. More on that next time. My āauthor brandā is under my own name (Ray Edwards) right now⦠but thatās open for debate This is a question that is relevant to all of us. Do we name the brand after ourselves? āRay Edwards, Inc.ā Or do we give it a specialized ābrand nameā? (For example, āMonster Breath Booksā). The fact is that I often do I āget the cart before the horseā, and began I did it this time (with yāall watching. As Popeyes would say, āHow humilgratinā ā¦āā) So I started building the brand before I actually thought it all through. Why? Itās in my nature to get started quickly and then have to clean up the mess I just made. So⦠to give you an idea⦠I already have this massive brand built as a direct response copywriter and copywriting teacher. Thatās what happens at RayEdwards.com. And the āperfect adviceā would be to use a pen name (like āByron Willowbyā or even āJack Sladeā) so I can avoid any confusion. And I will probably do that (probably soon, because the longer I wait to fix it, the more of a āmessā I make. (That means the more URLs, redirects, graphics, etc. I have to fix or change.)