When I started making money online, I was selling agency services. I’d jump on sales calls with a basic Canva, copied from another agency Guess what happened? - $1,500 offer. - 50 calls. - 0 clients. After I got angry (with myself) I finally stopped and analyzed everything I was doing. I looked at my story, everything I had already done, and personalized my offer to the max. That’s when I found my first Invisible Multiplier. An Invisible Multiplier is that small screw you tighten that suddenly makes the entire machine spin faster. Every business has them. Today in my consulting work, finding Invisible Multipliers is one of our main focuses. There are three big ones in any business that, with a simple shift, can double or even triple results without adding more work. That’s when I realized: I wasn’t just a media buyer. I was a strategist who had already worked with S&P500 companies, graduated in law, earned 10 specializations, and built multiple successful cases. But it wasn’t adding this value to the offer. Now, clients weren’t buying “ads.” They were buying a strategy and execution partner. And here’s the key: No lies. I just used what I had already done. I hit my first Invisible Multiplier. I rebuilt my offer. I repeated the process. New results: - 10 calls → 5 clients - From $1,500/month to $5,000/month - 2x more conversions - 233% higher average deal size This was years ago. I was still a rookie, learning and suffering the hard way. But the principle hasn’t changed. Whether you’re selling services, AI, or anything else: - Your story is unique. - No AI can copy it. - No competitor can replicate it. And it gives you an unfair edge in the market. You become a true 1 of 1. You create your own game where competition doesn’t exist. You can charge more, sell more, and win. So, do this: 1. Write down the strongest points of your story. 2. Bake them into your offer. 3. Multiply your results. As always, I hope this is worth your time.

Sounds silly, but it’s real. Want to sell faster, charge more, and stress less? Stop trying to be the smartest person in the room. The ego of the “smart one” makes him dumb. And broke. Over the past eight years, I’ve hit my head against the wall many times. For years, I tried to sell the best possible solutions: - Strategic - High ROI - Huge margins - Million-dollar projections You know what happened? Silence. I tried to sell great offers, with the highest ROI I offered partnerships, variable profit, gave everything… And the client? Thought I was trying to rip them off. That’s when it clicked: It doesn’t matter what they need, if it’s not what they want. The game changed when I buried my ego. I stopped selling “the best.” And started selling what the client wanted to hear. Then I delivered what they actually needed. When I sold “smart” solutions: - Slow sales - Complex process - Clients questioning everything - Stress through the roof - Stalled implementation When I sold “dumb” solutions: - Fast sales - Calm clients - Simple delivery - Zero friction - Money in the bank You’ll deal with companies facing massive problems. But they’ll ask you for… a simple AI bot. Even if you know the real issue is something else… First, sell the bot. Then fix the real problem. It’s like the patient who goes to the doctor asking for some migraine… But his arm is broken. You give him the painkiller first. Then he lets you fix the arm. I learned this the hard way. - Pointless meetings. - Hours wasted. - Unnecessary stress. - Zero contracts signed. Just thinking about it still makes my stomach turn. It’s a simple lesson, but one with huge impact. So if I can give you one piece of advice, the same I give every entrepreneur we coach on our business: 1. Write down what they say hurts (that’s your main offer now) 2. Write down what they don’t even know hurts (that’s your upsell later) 3. Don’t overcomplicate things (your TDAH is your enemy here) 4. Learn to present everything quickly and clearly (but that’s a topic for another post)

The first step isn’t learning more. It’s getting paid. Here’s what I see all the time: Smart people. Well-studied. They know everything. But they’re still broke. Because knowledge doesn’t pay bills. Back in 2019, I met a brilliant lawyer. Specialized in sports law. Worked with famous athletes, guys you see on TV. He studied like crazy. He knew it all. He was one of the best in his field. But he was furious. “Enrico, these kids on Instagram are the same age as my career… And they’re making twice as much.” You know what I told him? “They focused on selling. You focused on being smart.” It doesn’t matter if you master: The best frameworks The most advanced tools The latest strategies If there’s no money hitting your account. You’ve seen that guy online who knows half of what you know… But earns triple. It stings, right? I’ve been there. While I was reading another book, He was selling. I got more knowledge. He got more money. We both reaped what we sowed. Content addicts the smart ones. But it doesn’t pay rent. I see this every day with my team. Recently, some partners closed projects worth $50k+. You know what they did? They stopped studying. And they started selling. Looking at all of this, if I had to give you a simple path to close your first $10k, it would be this: Stop Mental Obesity Close YouTube. Exit the course. Pause the PDFs. You already know enough. Look at Real Pain Points Who’s around you? Businesses? Clients? Friends? Write down the problems you hear. Solve One of Them Don’t invent a brand-new solution. Don’t wait to learn more. Use what you already know today. Sell to People You Already Know No ads. No funnels. No formulas. Just talk to the people who already trust you. Repeat No shiny new features. No “SUPER HYPER MEGA BLASTER” strategy. Just. Repeat. The. Process. The biggest mistake isn’t lack of knowledge. It’s having a plan… and not following through. I hope this is the push you needed to stop the content hamster wheel and finally execute. You’re already ready.

When you stay well-connected with your clients, even if you lose a project, you can still win. That’s how losing a $36k deal ended up making me $327k. What I want to share with you is an invisible strategy: - It’s not about a new funnel. - It’s not about a new ad model. - And believe it or not, it’s not about a new offer. The truth is, maintaining strong relationships with my clients brought me incredible results in referrals, even when the projects themselves didn’t go well. Here’s one example that stood out: A CEO in the manufacturing space had to cancel our project because his company couldn’t convert leads and his sales process was a mess. Still, I kept in touch with him. Months later, he referred us to a client 10X larger than his own company. At the end of the day, we lost a $30k contract but gained one worth $300k. I would take that trade any time. After that, I started asking myself why this happened. Here’s what I found: 1) Stay Present: CEOs, founders, directors, they’re all extremely busy. Still, it’s critical to stay present in their lives. That could mean a quick WhatsApp message, a call once a month, or even once a week. 2) Be Genuinely Interested: Don’t spend calls talking only about yourself or your project. Ask more than you talk. Get curious about the real challenges they’re facing. 3) Spend 80% of the Time Breaking the Ice If you have the rapport, talk about anything and everything. The more time you spend on light topics, the smoother the serious conversations will be. Relaxed and fun conversations build trust. 4) Show the Work Whether in regular meetings or even during a cancellation, always show that you’ve been working hard. Demonstrate care for results. Propose solutions for problems outside of your immediate scope. Show you’re invested in solving real challenges. 5) Exit Like a King At the end of the day, strong relationships save weak projects. Not because they work miracles, but because they come back to reward you in the future.

Today I saw PwC running ads selling AI, and I’m 100% sure they’ll make millions from it. Here’s the truth: anyone here could be doing the exact same thing. I’ve closed deals with big clients before, charging $50k+ per month just to run traffic for local businesses. We delivered results. And honestly? There was nothing magical about it. No shiny tricks. Just the basics executed with precision. That’s when I realized something powerful: The bigger the company, the bigger the technical gap. Which means what you already know today is worth gold to any large company. Because knowledge takes forever to travel to the top, and by the time it gets there, it’s already outdated. So when I saw that PwC ad, I thought: let me share this. Not to hype you up, but to remind: stop settling for small projects. Go for the big ones. There’s still plenty of space at the top. I'm new to the group, but if you need any help, I’m here. Count on me. And later, you can return the favor by teaching me more about the AI, I’m still learning lol. We’re in this together. Enrico Mkoa P.S.: I don't know if this type of content is helpful or not, so please let me know in the comments! Content is the best way I know to meet new and interesting people