✅We Sold “Dumb” Solutions and Made More $$$

Enrico Mkoa

3d • Community Posts

Sounds silly, but it’s real.

Want to sell faster, charge more, and stress less?

Stop trying to be the smartest person in the room.

The ego of the “smart one” makes him dumb.

And broke.

Over the past eight years, I’ve hit my head against the wall many times.

For years, I tried to sell the best possible solutions:

- Strategic

- High ROI

- Huge margins

- Million-dollar projections

You know what happened?

Silence.

I tried to sell great offers, with the highest ROI

I offered partnerships, variable profit, gave everything…

And the client?

Thought I was trying to rip them off.

That’s when it clicked:

It doesn’t matter what they need,

if it’s not what they want.

The game changed when I buried my ego.

I stopped selling “the best.”

And started selling what the client wanted to hear.

Then I delivered what they actually needed.

When I sold “smart” solutions:

- Slow sales

- Complex process

- Clients questioning everything

- Stress through the roof

- Stalled implementation

When I sold “dumb” solutions:

- Fast sales

- Calm clients

- Simple delivery

- Zero friction

- Money in the bank

You’ll deal with companies facing massive problems.

But they’ll ask you for… a simple AI bot.

Even if you know the real issue is something else…

First, sell the bot.

Then fix the real problem.

It’s like the patient who goes to the doctor asking for some migraine…

But his arm is broken.

You give him the painkiller first.

Then he lets you fix the arm.

I learned this the hard way.

- Pointless meetings.

- Hours wasted.

- Unnecessary stress.

- Zero contracts signed.

Just thinking about it still makes my stomach turn.

It’s a simple lesson, but one with huge impact.

So if I can give you one piece of advice, the same I give every entrepreneur we coach on our business:

1. Write down what they say hurts (that’s your main offer now)

2. Write down what they don’t even know hurts (that’s your upsell later)

3. Don’t overcomplicate things (your TDAH is your enemy here)

4. Learn to present everything quickly and clearly (but that’s a topic for another post)

As always, I hope this worth your time.

Best,

Enrico Mkoa

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P.S.: I create content as a way to add value and generate new connections, but sometimes it's boring... it's like talking to a wall. So, if you got any value from this, let me know in the comments? I always learn a lot from the people here.

P.S.S.: A bunch of people here from the community have been messaging me to give my input on their product and offer, the exchange is good and always welcome, but if possible, please send it here in the comments so we can help others as well.

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