9h (edited) • Funnel Agency
Invisible Multiplier = $$$
When I started making money online, I was selling agency services.
I’d jump on sales calls with a basic Canva, copied from another agency
Guess what happened?
- $1,500 offer.
- 50 calls.
- 0 clients.
After I got angry (with myself) I finally stopped and analyzed everything I was doing.
I looked at my story, everything I had already done, and personalized my offer to the max.
That’s when I found my first Invisible Multiplier.
An Invisible Multiplier is that small screw you tighten that suddenly makes the entire machine spin faster.
Every business has them.
Today in my consulting work, finding Invisible Multipliers is one of our main focuses.
There are three big ones in any business that, with a simple shift, can double or even triple results without adding more work.
That’s when I realized:
I wasn’t just a media buyer.
I was a strategist who had already worked with S&P500 companies, graduated in law, earned 10 specializations, and built multiple successful cases.
But it wasn’t adding this value to the offer.
Now, clients weren’t buying “ads.”
They were buying a strategy and execution partner.
And here’s the key:
No lies.
I just used what I had already done.
I hit my first Invisible Multiplier.
I rebuilt my offer.
I repeated the process.
New results:
- 10 calls → 5 clients
- From $1,500/month to $5,000/month
- 2x more conversions
- 233% higher average deal size
This was years ago.
I was still a rookie, learning and suffering the hard way.
But the principle hasn’t changed.
Whether you’re selling services, AI, or anything else:
- Your story is unique.
- No AI can copy it.
- No competitor can replicate it.
And it gives you an unfair edge in the market.
You become a true 1 of 1.
You create your own game where competition doesn’t exist.
You can charge more, sell more, and win.
So, do this:
1. Write down the strongest points of your story.
2. Bake them into your offer.
3. Multiply your results.
As always, I hope this is worth your time.
Best,
Enrico Mkoa
P.S.:
Maybe your Invisible Multiplier is right in front of you, but you’re too busy trying to “look professional.”
We’ve learned to enjoy digging for it.
There are Invisible Multipliers in your funnel, in your offer, and in your positioning.
Every time we find one, results accelerate so fast it almost feels unfair.
Stay sharp and look around.
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Invisible Multiplier = $$$
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