It doesn’t matter how unique and amazing your products are if Amazon shoppers can’t find them. Without a solid Amazon Search Engine Optimization (SEO) strategy, you are going to have a tough time selling your items. In order to increase the chances, you should research the best keywords for your private label and insert them into the title, product description, and search terms. Overall, creating a compelling listing for your private label products increases your visibility and, most likely, sales as well. If you want to tighten up your product research or listing strategy, check the resources inside the Classroom. And if you want extra clarity, DM me the word “LISTING” and I’ll walk you through what to fix and what to focus on next.

Most sellers fail before they even launch because they pick products based on trends or “gut feeling.” The facts show that data-backed product validation is what separates successful sellers from those who stall. Here’s a 4-step method we use to validate products for Amazon FBA: 1. Check demand vs competition Look for products with steady sales and moderate review counts. High demand with low reviews usually signals opportunity. Tools like Zonbase make this faster and more accurate. 2. Analyze reviews Customer feedback reveals common complaints, missing features, and areas for improvement you can capitalize on. 3. Assess practicality Make sure the product is easy to source, ship, brand, and has healthy margins. 4. Validate deeper with category research Explore sub-niches, seasonality, competitor positioning, and opportunities to differentiate. Following these steps helps you focus on products with real potential instead of guessing and risking time and money. DM me the word “PRODUCT” and I’ll point you toward the exact resource or next step you should take.

Why Most Sellers Struggle With Keyword Research One of the biggest reasons listings underperform is simple: sellers guess their keywords instead of validating them. And guessing costs visibility, clicks, and sales. Here’s what strong keyword research actually looks like: - Identifying buyer intent keywords, not just high-volume ones - Understanding how competitors structure their organic ranking - Finding long-tail keywords that convert quietly but consistently - Matching your listing to what customers actually search for Tools like Zonbase make the research easier, but the strategy behind it still matters. If your listing is not showing up, it’s rarely the product. It’s usually the keywords behind it. If you want support tightening up your keyword strategy, DM me the word “KEYWORDS” and I’ll walk you through what to improve.

Most sellers treat competition like a threat. Here’s the truth: your competitors are handing you a roadmap if you know how to read it. Every review they get. Every price change they make. Every keyword they rank for. Every photo they update. All of it signals what’s working and where the gaps are. Quick ways to start decoding them: 1. Scroll to 3-star reviews. These reveal what buyers want and what competitors aren’t delivering. 2. Watch sudden listing updates. A new image or bullet often signals something wasn’t converting. 3. Track pricing patterns. Erratic pricing can indicate low sales or stock issues; stable pricing shows confidence. The winners aren’t guessing. They’re observing and acting. . DM me the word COMPETE if you want a step-by-step breakdown of your top competitor.