Why Most Sellers Struggle With Keyword Research
One of the biggest reasons listings underperform is simple: sellers guess their keywords instead of validating them.
And guessing costs visibility, clicks, and sales.
Here’s what strong keyword research actually looks like:
- Identifying buyer intent keywords, not just high-volume ones
- Understanding how competitors structure their organic ranking
- Finding long-tail keywords that convert quietly but consistently
- Matching your listing to what customers actually search for
Tools like Zonbase make the research easier, but the strategy behind it still matters. If your listing is not showing up, it’s rarely the product. It’s usually the keywords behind it.
If you want support tightening up your keyword strategy, DM me the word “KEYWORDS” and I’ll walk you through what to improve.