When a prospect requests information, their purchase intent drops exponentially with every passing hour. Routing an immediate, personalized response within five minutes positions you as a responsive partner while your competitors are still checking their inboxes. Automating that initial touchpoint using clear CRM triggers ensures zero leads slip through the cracks while preserving the personal touch needed to start a real consultative conversation. ​Is your lead pipeline instantly alerting your team the moment a high intent prospect opts in, or are manual follow ups creating delay?

Hosted by CLASSIFIEDS premium member @Des Dreckett ! Des Dreckett is running a free live talk on how AI has changed making, producing, editing and marketing video, and how to start using it. It's worth your time if you make content. It's 30 minutes, then 30 minutes of live Q&A. Here's the reason he's doing it. A lot of creators use AI to write scripts and ideas, but very few have connected it to the tools they work in and given it real work. A UK survey of 1,000 small business owners this summer found that only about 5% regularly use AI tools that carry out tasks across their other tools. Meanwhile, most people still make video the way they did in 2022: a face-to-cam recording, their own B-roll, a long edit, captions, export. That works, but it takes a lot of hours, and that's where the gap is opening up. What Des will cover How most creators make video today, and what it costs in time. He'll use his own old workflow as the example. A short history of how each era of video making removed one barrier, and which barrier is left now. Making: going from a script to a finished clip, including generated B-roll, native audio and keeping a character consistent between shots. Producing and editing: what used to need a camera, a studio or a crew, and what editing looks like now, with a real before and after. Marketing: turning one video into shorts, a YouTube cut and posts, and testing what works instead of guessing. Where AI still looks like AI: hands, text, drift on longer shots, lip-sync, skin that's too smooth. He'll also cover where AI tools still fail on whole jobs, which is why I'd trust the rest of the talk. Des isn't telling anyone to drop their camera or chase every new tool. He's showing what's possible now and being straight about what isn't. Who it's for: creators, editors and one-person businesses who already make content. Who it isn't for: anyone looking for UGC avatars, AI influencers or an AI agency. When: UK: Monday 19 October, 8 pm (BST) / 19:00 GMT

👇🏻 Where are you in the content posting game?? Wondering how you can give more “value” without boring yourself to death continuing to educate and giving the same tips and tricks over and over again?? You don’t need to keep piling more information onto your content to make it valuable. If you’re constantly asking yourself, “What can I teach?” you can end up turning every post into a fucking lesson plan. Try asking yourself instead… What do I actually think about this? What have I noticed? What would I say to a friend who was struggling with this? What story can I tell? What made me laugh, rage, rethink something or see it differently? Your experience, perspective and personality are part of the value. You don’t need to know more shit to make better content… you might just need to stop hiding the shit you already know. If you are stuck in the rut of creating mainly educational content and want to branch out but don’t know how follow along as we cover more tips in the coming weeks!

Are you… 🌍 Ticking things off and collecting stories? 📝 Adding things faster than you can do them? 🤔 Still figuring out what YOU actually want? 😂 Thinking ‘Bucket List, who has time for a Bucket List?’ I’ve been thinking about how easily the things we’d love to do turn into “one day”… while the washing somehow gets the VIP treatment! So, we’re getting together in the Soulfully Authentic community for midlife women tomorrow and doing getting that list done! We’re going to walk away feeling inspired again, and maybe you’ll even have your action plan for how to get that next dream ticked off! Want to join in the fun? Join us at Soulfully Authentic – the workshop is Monday 19th US at 6pm and Tuesday 20th at 8:30am Adelaide Share with us – what’s one thing on your bucket list? The big dream, the little curiosity or the slightly ridiculous adventure.

It was so great to meet some new and newish members today! If you are interested in learning more about the community and how to make the most of it, please check out the recording below. Still have questions, feel free to ask in the comments below!