I reached out to him mainly for email services. After chatting for a while, he told me that he needed help with his social media. I told him I could create content for his social media, and he agreed to have me handle both his social media and his long-form sales page.

[COPY AND PASTE INTO A GOOGLE DOC FOR EASY ACCESS] Back in 2024 I read John Caples Tested Advertising Methods... and wrote a lengthy Google Doc including the following notes. They have been under dust in an old Google Drive for the past 2 years and I thought it's time to share with a small group (you guys!)... Hope you find them helpful! Keep killing it! 20 Ways to increase the selling power of your copy: 1. Use the present tense, second person. Make sure to say what they will be feeling as if they are feeling it now. E.g., instead of “People will enjoy a sense of security when they choose [X]”. Say “You enjoy a sense of security when you use [X]”. 2. Use Subheadings. Subheadings get copy read that otherwise might not be read. They tell a story in brief form. This form of copy is an attack on passive glancers and skim-readers. 3. Put Captions under illustrations. Captions have high readership because they ADD to the appeal and interest of the illustration. More people read the captions under illustrations than the body copy. Most Captions should include the brand name and a promise. 4. Use a simple style of writing. Think KISS; KEEP IT SIMPLE STUPID! 5. Choose simple words. Reduces the time taken for the reader to understand what you're saying. It is less energy-consuming for the reader to understand the message. Note a reader or listener has at each moment but a limited amount of mental power available. To recognize and interpret the symbols presented to him requires part of this power; to arrange and respond requires a further part. USE SHORT WORDS TO TALK WITH.  6. Give Free Information. Giving free value to your audience is paramount to exceeding the expectations of the reader. Free information paired with sales talk in copy arouses high interest. 7. Decide on whether to use Selling or Style copy. Advertisers who can trace results from their ads use selling copy. Style copy is riskier and is based on the presumption that customers enjoy Style copy.

Pick an ad from the Legendary Ads Vault. Copy it out by hand. Take a photo of your work. Post it in the comments. Repeat until you've hand-copied all 1,536 ads.

Every word of this is true but I've changed the names. Three years ago when I first launched Copyskills, two copywriters joined our community. Pradeep joined first, Antonio joined some time later. Pradeep and Antonio both live in the Global South. And they both had significant challenges. All the common struggles Global South copywriters have. - English being their second language - Businesses not taking them seriously - Prospects expecting to pay them peanuts and get A-List results - Lack of confidence - Needing to level-up their average copywriting and master other essential business and marketing skills Pradeep and Antonio both had access to everything I offer in Copyskills. - Unlimited copy critiques - Coaching on how to run their business - Advanced marketing courses - Guest lectures from some of the smartest copywriters and marketers in the world - Support and community …And so much more. In fact, now that I think of it, Pradeep had a huge advantage over Antonio. Pradeep was already working with two of the biggest fitness influencers in the world. Antonio had some experience, but he was further behind. 7 months after joining Copyskills, Pradeep sends me this email: >> I've decided to cancel my CopySkills membership. In the 6 months since my last retainer got canceled, I've only managed to earn $3400. The problem isn't Copyskills, or even the profession (I love marketing/copywriting). It's just me. I'm not being consistent with marketing my biz. Haven't consistently tweeted, emailed or started a yt channel or even DM'd people. For now I've decided to get a job. This email made me very angry. So angry, in fact, Pradeep is banned from rejoining Copyskills or buying any of my products. Forever. He had 6 months to take advantage of the support and resources in Copyskills to get more clients. - He could have shown up every day asking for feedback and coaching, I did x, y happened, what should I do next? - He could have worked with me to come up with a compelling offer and cold outreach strategy - He could have asked his past clients for referrals - He could have reached out to 10 business owners a day, every day – that's 1800 over 6 months - He could have posted daily on one platform where his ideal client hangs out - He could have launched his own info product using the skills he already had