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Most people don’t know this… To be part of the ClickFunnels Certified ecosystem, I paid a $10,000 one-time membership fee. Not for a badge.Not for a title. But for proven funnel frameworks that already work in the real market. Inside this ecosystem, I’ve personally helped: - 87 people make their first $1,000+ - 70+ people cross $10,000+ And here’s the truth most business owners miss: Those results didn’t come from better ads. They didn’t come from hacks or trends. They came from funnels built to create certainty before asking for action. Most funnels fail because they ask people to buy before trust is established. Once you fix that structure, conversions stop being random. I didn’t learn funnels from theory. I invested into the same systems Russell Brunson built ClickFunnels on and applied them in the real world. If you’re a business owner struggling with conversion,it’s rarely your product. It’s the funnel doing the selling.

So, I thought it would be fun to start a new series here called "Which Test Won..." We have a dozens of active split tests running every day on all our funnels, and we never get to show off the cool stuff we're learning, SO... would you be ok if I started post results here for you all to learn from!?! :) Ok... the goal of this first test was to set out to improve the VIP upgrade form in the Your First Funnel Challenge by reworking the headline alignment to see if focusing on VIP would improve order rates. So many say that a strong headline can drive results—but does that depend on *which* benefit you highlight? ================ TEST: Where Is The Focus Of The FREE!? A) Trial Free? B) VIP Free? The test focusing on the VIP free increased conversions my 19.95% which added an additional 335+ new trials per month from the same traffic! ================ Originally, the headline read, “Start Your FREE 30-Day Trial of ClickFunnels 2.0 and get the VIP Experience for FREE!” The 30-Day Trial took the lead, with VIP as the secondary bonus. We rephrased it to make VIP the star: “Get The VIP Experience For FREE And Start Your FREE 30-Day Trial of ClickFunnels 2.0!” This simple shift paid off. Our updated headline led to a 19.69% jump in order rate, a solid win with higher conversions. That means more users saw the VIP experience as the top value driver, and the trial became an added bonus. The takeaway? Don’t hesitate to reframe your headline’s focus to see what resonates best with your audience. It’s all about testing what truly connects—so that you know your headline is doing its job where it matters most.

Something to envision - CREATION OF MY MAIN FUNNEL - SO ATTENTION-GRABBING that they buy and also come back after to BINGE WATCH! ha ha Who needs Netflix when we have FUNNELs - Could FUNNEL BINGING end NETFLIX by the year 3000? Probably Could - with Russell continuing to market, sure that is a real possibility! :-)

They fail because the funnel demands a decision before the prospect feels oriented. Here’s the pattern: When someone enters a funnel, their first question isn’t “Should I buy?” — it’s “Am I in the right place?”If the funnel skips clarity and jumps straight to persuasion, resistance shows up immediately. One mistake I see constantly: Funnels trying to convert before they contextualize. No frame, no clear problem ownership, no reason to trust the path—just a button asking for action. Hope this helps someone.