Indeed reps are calling auto shop owners with 'urgent optimization needs'. for their job postings.
Here's what they're NOT telling you...
Yesterday, one of our clients got the classic Indeed panic call: "Your tech ad has low visibility!"
Of course their solution is always to make your ads look like every other shop's ads and pour more money into the platform.
I used to chat with Indeed reps all across the U.S. for clients but the calls started sounding like a broken record.
"You need to spend $3,500-$4,500/month on Indeed to compete with other shops in your area."
Is it any wonder why the effectiveness of Indeed is circling the drain?
You have 20, 30 or more shops in your local area all paying thousands of dollars per month to chase the same handful of techs who are surfing job boards because they have just been fired or because they are about to get fired.
Now multiply this by each position you are trying to fill and each city in the United States with a decent amount of shops.
Get the picture?
Great business model for Indeed!
Crappy business model for you!
Here's the truth Indeed doesn't want you to know:
✅ Those "peer comparison" metrics? They're comparing you to shops spending 10x your budget.
✅ That "low visibility" warning? It triggers even when you're getting quality applicants.
✅ The "10-minute optimization" they promise? It's code for "let me triple your spend."
✅ Buying eyeballs on other platforms like Facebook is much cheaper and you get better quality candidates because they are busy working, not trolling job boards looking for work.
Our client saw right through it right away. Why?
Because he has proof that his best technicians come from Facebook ads—not Indeed's expensive job board monopoly.
The irony? It's the traffic from OTHER sources that creates the job activity Indeed uses to justify their scare tactics.
Your Action Plan When Indeed Calls (if you feel compelled to respond):
- Ask for ACTUAL performance data (applications received, not impressions)
- Compare your cost-per-quality-applicant across ALL sources
- Remember: More spend ≠ better candidates
- Consider this—if their platform worked so well, why the high-pressure sales calls?
Stop letting job board reps bully you into overspending.
The best technician recruiting strategy isn't about who spends the most—it's about who spends the smartest.
What's your experience with Indeed reps?
Drop a comment below. 👇
P.S. We help shop owners build multi-channel recruiting strategies that don't rely on any single platform's algorithm. Because your hiring success shouldn't depend on one company's sales quota.