During the superbowl yesterday, AI.COM was revealed. Why does this matter? So many people forget that their website/domaing is actually worth something. $70 million was paid for a .com site where most people are trying to launch .AI .IO domains. It used to be a huge trustability that people woudn't visit .net sites. In today's world attention is the top currency and with most people not being able to get past the registration site, a good portion of the $70 million was probably made back in a single day from all of the hits. Your branding matters all the way down the line.

I did a hard, brave thing today! I went LIIIVE!! Ack! It actually wasn't that bad... hopefully! My colleague Taylor and I challenged ourselves in a big way today. She wasn't ready to go live, but she did record a quick video about how important having a team during the real estate process is crucial, and in her example it saved her over $30,000! I hope she posts it soon. I talked about why I love my job, why I love helping, and my experience as a first time home buyer. If you haven't seen it yet, please check out my FB page and give it a quick watch? Completely, totally open to (gentle) honest feedback. Thank you @Patrick Murakami and @Jen Peterson for the inspiration and support. Can say with 100% certainty I wouldn't have done it without this group. It's very vulnerable, but so far people seem to like it. 💙

I learned so much in this!!!! Thank you for bringing the real authentic pieces that people have never taught! Literally, so glad to have partnered up in community with you, I am becoming less afraid to run ads because of you.

Have you selected your word for 2026? A few years ago I was introduced to this, to select a word or mantra that you feel aligns with what you want to accomplish. I personally believe that I'm in a season of proving to myself that I can do the things that I want to achieve. Limitless is the word for me. What's your word for 2026?

Jen, Brandon and I have had many conversation around this and its super fascinating to learn about the paid strategies for me as somebody who has focused so heavily on organic. What is organic? This would focus on items such as branding, social media, website, and invitation based strategy. Often times it takes longer with persistence and consistency. Paid strategies would be designed to drive traffic through ads, paid marketing, high end evideo and partnerships. I want to invite you to ask questions about what pertains to you. What have you tried, why are your hesitant to try what you haven't etc. Something to be mindful is that most people are quick to place marketing on the chopping.block when things are slow, but that's when marketing matters the most.