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Jan 8 •
FB Ads Questions
Looking for some feedback from folks running FB ads. We launched FB ads a week ago and started by sending traffic to our own funnel/landing page form. The ads appeared to perform well (1,000+ clicks to the form page), but we got zero form submissions. Based on feedback, we pivoted and launched a new campaign but switched to a Facebook lead form (Higher Intent). Form setup is very simple: - Name + phone required - Email optional We’ve had 9 “leads” come through, but so far they all appear bogus: - Most don’t answer calls or texts - One person who answered had no idea who we were and said they never filled out a form - Others go straight to call screening / IVR and never respond For those of you successfully using FB lead forms: - Should we add more friction to the form? - More form questions? - What changes actually improved lead quality for you? Looking for what’s working for you guys. Appreciate any insight.
3 likes • Jan 9
Another good approach you could try is using a Facebook Instant Lead Form instead. This makes everything upfront for the lead since the form opens natively inside Facebook, which usually improves completion rates. You can then connect the Instant Form directly to your CRM (GoHighLevel) so leads are captured in real time, assigned automatically, and trigger follow-ups (SMS, calls, emails) instantly. After the form is submitted, you can redirect them to your website homepage or a thank-you page, so you still get brand exposure and pixel data without sacrificing conversions. We’ve seen this work especially well when ads are getting strong click volume but external funnels aren’t converting.
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