Let’s say you’re charging $500 a month. You flip on some ads… It takes you 1 min. (Thank you UpHex) And you bring in 100 leads. Everyone’s clapping. “Nice job,” they say. Until two weeks later… Half the leads ghost. The other half “aren’t ready yet.” And your client? They’re blaming you. “These leads suck.” You go from “yippee”… To “gosh-darn-dagtummit) (First time I’ve ever written that word) Because deep down… You know the problem isn’t the leads. It’s what happens AFTER. It’s always what happens after. Geez. Most agencies live up here 👆 At the top of the funnel. Clicks. Leads. Done. What to do? What CAN you do? Well imagine this. Let’s move you closer to the sale. You change how far you’ll go. Instead of “lead gen,” you say: “We book appointments that show.” So you dial in on your target. You get lead to raise their hands. Add automations. And tighten follow-up. Maybe you throw in Closebot… Yeah that’ll move prospects! Same ad spend. Same lead flow. But this time? Instead of 100 leads… You get 25 appointments. Half of ‘em show. 13 total. Client closes 5. At $3,000 per sale? That’s $15,000 in new revenue. From the same budget. Now guess what happens? You’re not a “vendor” anymore. You’re the profit center. And profit centers don’t get cut. They get paid more. In fact… That $500 you charge. It’s starting to look a little silly. Time to jack up them fees! “You will pay me 2k or I walk!” (How fun would that be to say?) So here’s the rule: Top of funnel = volume. Bottom of funnel = value. And value always pays more. Inside MVP, we teach agencies how to move from selling leads to selling outcomes. Because the closer you get to the money… …the more of it ends up in your pocket. But if this is just a fun hobby… By all means. Stay cheap my friend. Your Move. If you want to learn these “money making” techniques… Join the “money makers”. Comment “2k or I walk” That’s fun. Sam P.S. My boy @Garry Regier uses this same approach… he charges 4k setup.