The $100M Linchpin Money Model If you're reading this.. then you've probably seen the recent buzz around Alex Hormozi's $100M Money Models launch. There was a ton of value offered and they broke at least one world record for number of books sold. I pre-ordered the book and have been dying to know what's inside and today we got a sneak peek! In this book, there are 4 money model categories.. Attraction Offers Upsell Offers Downsell Offers Continuity Offers That last one definitely stood out to me.. I believe that continuity offers are THE WAY to generate the most impact for your clients.. the way you can serve at the highest level. Continuity is also at the core of Linchpin, Russell's MRR/Continuity focused framework. And wouldn't you know.. the first of the three Continuity based money model mechanisms is.... Drumroll please... A Free Gift! Yep.. it's a MIFGE.. the core mechanism in every Linchpin system. Alex actually calls it Bonus Continuity.. but says it's "A Gift Wrapping Strategy where you give customers something but only if they sign up today". Russell puts MIFGEs in so many of his offers.. especially when they are tied to continuity. It's something we do as well with our offers and those we create for others. Here’s the point: If Hormozi is building with it.. If Russell is obsessed with it.. Why wouldn’t you? Continuity is how you stop chasing launches and start building a business that compounds. Your MIFGE isn’t just a “bonus.” It’s the beginning of trust. The start of a relationship that lasts. 🚀 - James

This isn’t just a new tool. It’s a REBIRTH. A reconnection to the movement that started it all. PRIME. FREAKIN’. MOVERS!!! 👊🔥 🚨 Stop what you’re doing. 🚨 Pause the funnel you're building. 🚨 Hit mute on your Slack messages… Because TODAY — I just dropped a brand-new episode of The Russell Brunson Show where I finally share what’s been on my heart for MONTHS: 👉 The launch of ClickFunnels CONNECT 👉 The TRUTH behind why we built it 👉 And why this changes the game for ALL of us Listen… This isn’t just “Russell launches another feature.” This is us saying: 🛑 Enough with disconnected marketing. 🛑 Enough with shallow automation. 🛑 Enough with people chasing hacks instead of building movements. ClickFunnels CONNECT is the software built for the next generation of FUNNEL HACKERS. Not for dabblers. Not for people looking for shortcuts. But for builders, creators, and LEADERS ready to forge something REAL. 🎙 In this episode, I break down: ✅ The origin story of ClickFunnels Connect — what sparked it, and what almost killed it ✅ Why connection > conversion (yes, I said that) ✅ How we’re bringing back what made ClickFunnels magical in the first place ✅ And why this isn’t just a platform — it’s the heartbeat of a movement that’s rising again THIS. IS. OUR. MOMENT. 🎧 Listen to the episode right here: 👉 Launching ClickFunnels Connect and the Truth Behind It 🚀 WHAT TO DO NEXT: 1️⃣ Subscribe to The Russell Brunson Show (this is just the beginning 🔥) 2️⃣ COMMENT below: “I’M IN. I’M CONNECTED.” if you feel this in your soul 3️⃣ TAG your funnel fam, your team, your dream 100 — the people who NEED to know what’s happening right now Let’s be real… This movement started in 2014 with nothing but a dream and a dashboard. And over the years, we’ve helped MILLIONS of entrepreneurs launch their message, their mission, their MOVEMENT to the world.

The voice of Garrett J White has been resounding in my head since the last Funnel Hacking Live International Talking about how we lie to ourselves most of the time and we still expect people to want to follow up and not see through the lie It's easy to blame outside factors for failures you have experienced even in relationships, partnerships, clients and in our businesses and personal lives I've been reflecting on my experiences, all the times I have procrastinated, all the times I completed 11 steps out of 13 and stopped halfway (forgetting that the remaining 2 steps could have been the missing bolts that caused everything to crash) Russell talks about how we like to scream "Mañana" (tomorrow) we put off things we know needs to be done in our business for tomorrow We keep procrastinating on our own success Sadly, we don't see how that has a compounding effect on our esteem, self belief and overall our zeal towards supposed success I'm just in a season of reflecting on my overall journey and all the times I've put off things that need to be done and ended never going back to it or it became too late I see how that has effected me and I know it's time to STEP UP, to break that cycle and the loop of near success or rather, average levels of success and to let things take it's natural course and be placed where I know I should be My question for you is: When would you make a DECISION?

If you’re selling something online in 2025, read this post. Because if you don’t get this part right, everything else you’re doing is a waste of time. Here’s the deal: The old way of growing a business online is dead. It used to be about who could run the best ads, who could hack the algorithm, who could crank out the most optimized funnel. And yes, that stuff is still important. But AI is changing everything. Now, entire businesses can be built in minutes. Content can be mass-produced with a few clicks. Marketing campaigns can be fully automated. Which means competition is getting insane. If you’re just another marketer selling another offer… AI can do that. If you’re just another business copying what’s already out there… AI can do that. If you’re relying on the same old tactics, hoping to get the same results… AI can do that better and faster than you. So the real question is: How do you compete? By doing the one thing AI can’t do. By being YOU. By being HUMAN. By being… a CREATOR. Not just another marketer, not just another entrepreneur. But someone who leans into their unique skills, passions, and experiences. Someone who shares their ideas boldly. Someone who builds an audience around their message. Someone who monetizes in a way that no AI, no competitor, no one else can ever replicate. Because when you do that? There is no competition. Nobody else can be you. And that is your greatest strategic advantage. YOUR people will buy from YOU for no other reason than the fact that they just like YOU. This is the new way. This is how I’ve built my business. It’s how the biggest personal brands in the world are thriving. And it’s exactly what Russell has been teaching and doing for years. Russell is so far ahead of the curve on this, and most people don’t even realize it. While most people are still trying to out-market, out-funnel, and out-hack their competition… He’s been building businesses that actually connect with people. Even if you found Russell through an ad or a funnel…

Skool just announced the Maps feature for all communities. This is an awesome added feature that we can take advantage of by organizing meetups or masterminds with fellow Funnel Hackers or Prime Movers in your local areas. I use both Clickfunnels and Skool so this will definitely be a part of my community building strategy. What are your thoughts?