Aug 17 • Intro's & General Discussion
Continuity Starts Here: Why Hormozi and Russell Both Use MIFGEs
The $100M Linchpin Money Model
If you're reading this.. then you've probably seen the recent buzz around Alex Hormozi's $100M Money Models launch.
There was a ton of value offered and they broke at least one world record for number of books sold.
I pre-ordered the book and have been dying to know what's inside and today we got a sneak peek!
In this book, there are 4 money model categories..
Attraction Offers
Upsell Offers
Downsell Offers
Continuity Offers
That last one definitely stood out to me..
I believe that continuity offers are THE WAY to generate the most impact for your clients.. the way you can serve at the highest level.
Continuity is also at the core of Linchpin, Russell's MRR/Continuity focused framework.
And wouldn't you know.. the first of the three Continuity based money model mechanisms is....
Drumroll please...
A Free Gift!
Yep.. it's a MIFGE.. the core mechanism in every Linchpin system.
Alex actually calls it Bonus Continuity.. but says it's "A Gift Wrapping Strategy where you give customers something but only if they sign up today".
Russell puts MIFGEs in so many of his offers.. especially when they are tied to continuity.
It's something we do as well with our offers and those we create for others.
Here’s the point:
If Hormozi is building with it..
If Russell is obsessed with it..
Why wouldn’t you?
Continuity is how you stop chasing launches and start building a business that compounds.
Your MIFGE isn’t just a “bonus.” It’s the beginning of trust. The start of a relationship that lasts.
🚀
- James
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Continuity Starts Here: Why Hormozi and Russell Both Use MIFGEs
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