The Doctor Frame: How to Sell Without Feeling “Salesy”...
Here’s a mindset shift that changes the game: When you walk into a sales call, don’t think like a salesperson.Think like a doctor. A doctor’s job isn’t to convince you to take a pill. It's to ask questions, diagnose the problem, and decide if they can help. Same with us. Your prospect doesn’t want your service right now. They don’t see the value—Just like most patients don’t want shots or meds. But here’s the move: “John, I totally get it. Right now, it probably feels like you don’t need anything. But just out of curiosity…if I could actually help you [insert value or outcome], would you be completely against having that conversation?” You’re not pushing. You're qualifying. You’re analyzing whether your skill set can solve their problem. Because not everyone is a prospect—and that’s okay. Treat the call like a diagnosis. Don’t push. Ask. Don’t pitch. Prescribe. 📩 Want the exact frameworks I use to flip resistance into curiosity? DM me “doctor” and I’ll send you an additional free resource that helps you talk like a pro! —Alexis