The Real Reason Sellers Will Choose You (It’s Not Marketing)...

Alexis Valladares

Jun 19 • Announcements 🔔

Here’s the truth most agents never say out loud:

The #1 differentiator between top agents and average ones? Negotiation.

Not branding. Not social media. Not drone shots of a backyard.

So when a seller says:

“We’ve met with 4 other agents… we’re just looking for a lower commission.”

Don’t panic. Don’t discount.

Reframe.

Ask them this:

“John, would you say having the strongest negotiator in the market will get you a better financial outcome—or having a weaker one?”

Now paint the picture:

“Imagine the last agent dropped their commission from 6% to 4% just because you asked. What happens when a buyer walks in and offers $30K under asking on your property? Do you think that agent is suddenly going to flip the switch and fight for your equity?”

Then bring it home:

“If I’m sitting here, a complete stranger, and I’m standing firm on why 6% makes you more money—Who do you think is going to fight harder when it actually counts?”

Let them answer.

Let the light bulb go off.

📩 Want the full training and word-for-word breakdown of how I use Framing & Reframing?

Message me the word "Frame” and I’ll DM you the free training.

Let goo💪

—Alexis

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