Iโve been running targeted boosted posts for top-funnel awareness, and up until yesterday, they were performing well. Daily, they brought in around 30โ35 ideal clients, with an almost $1 per follower ROI. However, all of a sudden, the ads have dropped in performance without any changes on my end. Since they are targeted broadly, I donโt think itโs ad fatigue. This strategy has been working for months, but the dip only started yesterday and today. Does anyone know what could be causing this? Or do I need to change the ad creative?