AD NOT WORKING · Paid Ad Secrets

AD NOT WORKING

I’ve been running targeted boosted posts for top-funnel awareness, and up until yesterday, they were performing well.

Daily, they brought in around 30–35 ideal clients, with an almost $1 per follower ROI.

However, all of a sudden, the ads have dropped in performance without any changes on my end.

Since they are targeted broadly, I don’t think it’s ad fatigue.

This strategy has been working for months, but the dip only started yesterday and today.

Does anyone know what could be causing this? Or do I need to change the ad creative?

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