Just curious is anyone in the ecommerce world noticed a significant decrease in conversions and lower ROAS during this time. Trying to find research/case studies to share with my manager and prove that this might be a reason why we had lower sales during this week!

Is anyone running pmax and search together? For our Pmax, the leads are horrible and for our search campaigns (mostly non-branded), we are getting no traffic. Thoughts? Should I test running search only and pause Pmax and see results? Pmax seems to be mostly "other", which includes search. Search CPA is so much higher, so I want to make Pmax work, but the tracking when the leads there is a lot of irrelevant conversions. I have asked our web dev team to test out Austin's idea of tracking better (stand alone page), but we really don't have it in the budget right now!

I have a client running a campaign with separate ad groups for different services. One ad group contains 2 phrase match keywords. The CTR is around 4%, the conversion rate is 12%, the monthly budget is €1000, and the CPA is approximately €65. The bidding strategy is set to maximize conversions. Would it be smart to add broad match keywords to optimize the campaign? Or should I take another approach?

Looking for a template to use to manage billing for our clients. The actual spend on the dashboard is different than what is showing up in the billing summary and then how to deal with balances. The issue lies with the payment threshold, as this happens at different times of the month (low balance) and trying to balance out what we really have to spend. Any ideas or a template? PS - Accounting department is always coming up with different balances than what I am seeing in the dashboard.

My client is asking to see exact metrics on how each headline, description, image and video performs. I know I can see this in the asset group, but when I change the dates, the Performance column (good, best, low) doesn't change, only conversion data does. Does anyone know how to better track assets?