Dec '24 • 💬 General discussion
Broad match or not?
I have a client running a campaign with separate ad groups for different services. One ad group contains 2 phrase match keywords. The CTR is around 4%, the conversion rate is 12%, the monthly budget is €1000, and the CPA is approximately €65. The bidding strategy is set to maximize conversions.
Would it be smart to add broad match keywords to optimize the campaign? Or should I take another approach?
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15 comments
Broad match or not?
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