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PPC Launchpad
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Dec '24 •Â
Broad match or not?
I have a client running a campaign with separate ad groups for different services. One ad group contains 2 phrase match keywords. The CTR is around 4%, the conversion rate is 12%, the monthly budget is €1000, and the CPA is approximately €65. The bidding strategy is set to maximize conversions. Would it be smart to add broad match keywords to optimize the campaign? Or should I take another approach?
0 likes • Jan 10
@Denise Smith Thank you for your answer! And how do you test it? With the experimentation function, in a seperate adgroup or the same adgroup?
0 likes • Jan 15
@Steve Cox do you keep the exact keywords in the same adgroup or do you make a new adgroup with those words? and exclude those exact keywords in the first adgroup?
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