Some marketing specialists are calling Australia’s under-16 social media restrictions a marketing Armageddon for dance studios. They’re not wrong that it’s a big policy move - the restrictions took effect today, 10 December 2025 and platforms are being asked to block under-16 accounts or face heavy fines. 👉 Here’s my take: if your ads and content are already aimed at the people who pay the fees - parents and carers - this law shouldn’t really affect your business. Parents are the decision-makers ✅️ They’re the ones with the payment cards, the schedules, and the authority to sign kids up. Marketing to them is still possible, effective and measurable. No apocalypse required. If you’ve been targeting children directly, yes - things change. But it’s mostly a targeting and messaging pivot, not a full restart. Practical moves for studios right now: - Audit your ad messaging to target parents - Reframe social content so captions and CTAs speak to parents - Lock in email marketing, SMS, and your Google Business Profile for reliable reach - Make the booking funnel path parent-facing ...let me know if you have any questions or if you are concerned about how this change might impact your business 👇