[SOLD OUT] Join the Creative Strategy Academy: https://courses.copythatshow.com/a/2148255925/oCoRdkow BONUS: When you join Creative Strategy Academy using my link, I will give you access to the Premium membership tier of Copywriting Launchpad. This includes... - Priority answers to business questions and copy feedback in the discussion forum - Access to all free and paid courses in the classroom - Access to any new paid courses or workshops we create To claim your bonus, DM me with proof after you sign up. I will verify that I got credit before giving you access. *** If you've been paying attention this past week you'll know I've been promoting Copy That!'s Creative Strategy Launchpad workshop and live webinar. And because you're a smart person you already know on this webinar they are going to pitch a product at the end. I won't spoil the surprise just yet. But I can tell you this. If you get this product I will give you access to the Premium tier of Copywriting Launchpad. This includes: - Access to 20 courses right now - Access to any new paid courses or workshops we create in the future - Priority answers to business questions and copy feedback in the discussion forum I've set the price of the Premium membership at $50 per month or $500 per year (annual subscribers get 2 months free.) YOU will get unlimited access as a bonus from me at no charge when you join Copy That!'s new thing. But there's one condition: Only people who are attributed to my affiliate link are eligible to claim this bonus. You have to sign up for the live workshop using my link so I can get credit. I will verify that I got credit for your order before I give you the bonus. If you have signed up already via the Copy That! email list or another affiliate (like Throssell), you are ineligible for this bonus. IMPORTANT: I am not talking about the $25 one-time offer you see after registering for the webinar.

[SOLD OUT] I saw this conversation on Twitter and thought it worth sharing with you >> Among all the Creative Strategist skills tests I've seen recently (30+): Copywriters surprisingly make the worst candidates when they try to fit this role. They often miss or dismiss the importance of visuals and focus too much on overt direct response. – Jason / @JasonJh1319 >> This actually doesn't surprise me too much. Most copywriters have the mentality of "I get paid to write words." This was true pre-AI and many of them haven't changed their ethos to get with the times. Meanwhile the great copywriters have always acted as creative strategists - providing input on crucial design decisions. That's one of the things that made them great. – Stefan Georgi And here's a conversation I took part in on Facebook. >> “It’s over for copywriters, everyone wants a creative strategist now.” Bruh a creative strategist is literally just a f***in meta ads copywriter, calm down. – Sean Ferres >> It is just copywriting. – Nabeel Azeez >> And strategy... and briefs. So long as you can write a creative brief and analyze data, you're gucci. – Heidi Anspauch >> I agree with you. That's copywriting. – Nabeel Azeez What this looks like to me is there's a divide in understanding what copywriting is. And that divide exists between... - Copywriters who started before it was sold as a “business opportunity” by course creators - Copywriters who started after The first group had no courses or YouTube channels to learn from. They had to read books and old newsletters and watch or listen to tape recordings (or hope those newsletters and recordings had been put online.) They had to hand-copy sales letters and advertorials and magalogs. And in the course of doing so, they picked up the “media” skills along the way. - A-pile/B-pile - Space ads - Editorial - Media buying - …And so on The second group got into copywriting from a course that promised they'd make 10k per month working two to four hours a week writing emails in Google docs.

*** UPDATE: THIS OFFER IS NOW CLOSED *** Help me beat Daniel Throssell. He's in first place right now for number of registrations sent to the Copy That! Creative Strategy Launchpad live event. 1. 398 registrations - Daniel Throssell 2. 121 registrations - Nabeel Azeez 3. 54 registrations - Matthew Volkwyn 4. 18 registrations - Jonathan B.S. 5. 16 registrations - Pauline Longdon » Yes I'll help you beat Throssell → https://courses.copythatshow.com/creative-strategist-launch-pad-signup-nabeel To sweeten the pot, here's what I'm offering you: If you register for this event using my link, I will give you one of my courses as a gift. Simply reply to this email with proof you signed up. What is the Creative Strategy Launchpad? It's a 4-day training and live workshop hosted by Copy That!. You get 4 videos training you on different aspects of creative strategy work. And tomorrow, Wed 25 Mar at 2 pm Eastern, there is a live webinar where Alex Myatt and Sean MacIntyre will teach you as much as they can about creative strategy. What is creative strategy? Creative strategy is the new job title for copywriters. It's basically a Facebook ads copywriter. But you're responsible for more than writing words. And it's the most in-demand marketing hire in the world right now. Everyone needs a creative strategist. Why should you care about being a creative strategist? It's the easiest way you can keep doing client work as a copywriter. And because you're a copywriter, you already have most of the skills necessary. » OK you've convinced me → https://courses.copythatshow.com/creative-strategist-launch-pad-signup-nabeel Here's what you can expect when you register for Creative Strategist Launchpad: