Let's refine a powerful strategy for your real estate agent clients. The goal is to build a tool that makes them the undisputed local expert, but let's do it in the most seamless, conversational way possible by leveraging the full power of the Spotlight's AI. I'm calling it the "AI Neighborhood Matchmaker." The Problem We're Solving: A potential home buyer, whether they're new to the city or a local resident, doesn't just want a list of houses. They want to find a neighborhood that matches their lifestyle. Zillow can't tell them the "vibe" of a community, but a great agent can. This Spotlight will clone that agent's knowledge. The Solution: A Purely Conversational AI GuideYou're going to build a Spotlight that doesn't just answer questions—it asks them. It will act as a virtual consultant, guiding the user through a discovery process to find their perfect neighborhood. Here’s the "magic trick" you can set up for them: 1. You capture the agent's expertise. You interview the agent and create a detailed source document that profiles each key neighborhood, its lifestyle, schools, parks, and the type of person who loves living there. 2. You build the "Neighborhood Matchmaker" Spotlight. This becomes a free tool promoted on their website and social media with a compelling headline: "Which [Your City] Neighborhood Is Right For You? Chat with Our AI Expert to Find Out." 3. You craft the "Master Prompt" (AI Config Tab). This is the entire engine of the experience. You are programming the AI to be a consultant by giving it a clear, step-by-step script within the System Prompt itself. The Prompt: (You should obviously make this your own) "You are a friendly and knowledgeable real estate expert for [Your City]. Your goal is to help the user find the perfect neighborhood for their lifestyle. Follow this exact process: Start by asking: 'To find your perfect neighborhood, I'm going to ask you just three quick questions about your lifestyle. Ready?' Question 1: 'First, what's your ideal Saturday morning: a quiet walk in a park, a bustling farmer's market, or a hip coffee shop?'

Let's talk about a huge opportunity you have with one specific type of client: The local business owner who is the brand. Think about the passionate chef, the stylish boutique owner, the seasoned contractor with 30 years of stories, or the financial advisor who is a pillar of the community. Their greatest marketing asset isn't their logo or their website; it's their personal expertise and their story. The Problem: They are sitting on a goldmine of content, but they have zero time or desire to write blog posts, create videos, or manage a complex social media presence. They're experts at their craft, not at being content creators. This is a problem you can solve in a single afternoon with Askspot. You can offer them something truly unique: an "AI 'Ask the Founder'" Content Hub. This isn't just a chatbot. This is a system for turning your client's most valuable asset (their brain) into a 24/7, interactive content machine that works for them while they work on their business. Here’s the "magic trick" you can set up for them: 1. You Conduct a Single "Brain Dump" Interview.This is the core of the service. You schedule a single, one-hour recorded call with your client. You come prepared with a list of great questions designed to extract their wisdom: - "What's the biggest misconception about your industry?" - "What's the story behind how you started this business?" - "What's the one piece of advice you give every new customer?" - "Tell me about your most memorable project or proudest moment." 2. You Create their "Ask the Founder" Spotlight. You take the recording of that one hour interview and get it transcribed (services like Rev.com are perfect for this). Then, you feed that entire transcript into the Sources tab of a new Spotlight. The AI now thinks and talks with the authentic voice, stories, and opinions of your client. 3. You Design the Experience. The Spotlight page features a great, professional photo of the owner. The headline is simple and powerful: "Ask Me Anything." The welcome message in the chat says:

Let's talk about an industry that's ready for a high tech upgrade and an easy sell for you: The local liquor or wine store. Here's a scene that happens a hundred times a day in every one of these stores. A customer walks in, full of good intentions. They want to host a party or try making a new cocktail. They confidently grab a bottle of gin... and then they stop. They stand in the aisle, looking at the rows of bitters, syrups, and liqueurs, completely lost. - "What else do I need for a Negroni?" - "How do I make a good whiskey sour?" - "I want to make a fun punch for my party, but I have no idea where to start." So what happens? They get intimidated, grab a bottle of tonic water, and leave. Your client just missed out on selling them three to four additional high margin items. Now, what if you could CLONE a master mixologist and put them in every aisle of that store, ready to give perfect recipes and complete shopping lists, 24/7? With the Spotlight feature, you can. You're not just selling them a tool; you're selling them a system to increase the size of every single sale. Here’s the "magic trick" you can build for them: 1. You capture the recipes. You don't need to be a bartender. You just need to source classic and modern cocktail recipes. You can find hundreds online. You'll train the AI on the ingredients, measurements, and instructions for each one. 2. You build their "At Home Mixologist" Spotlight. This becomes their interactive, in store guide. The Interface: You place QR codes in each main liquor aisle (The Whiskey Aisle, The Tequila Aisle, etc.) with a simple, enticing call to action: "Want to Make the Perfect Cocktail? Ask Our AI Mixologist."* The AI Config (The Secret Sauce): The prompt is key. You're not just asking for a recipe; you're asking for a shopping list. "You are a friendly, expert mixologist. The user will tell you what spirit they have or what cocktail they want to make. Your #1 job is to give them a complete shopping list of every single ingredient they will need, including fresh fruit or garnishes. After the list, provide the simple recipe instructions."

let's dive into a niche that is perfect for a high value Spotlight solution: caterers and wedding planners. Think about their sales process. It’s a nightmare of back-and-forth emails, endless PDF menus, and trying to translate a client's vague vision into a concrete, expensive proposal. The Problem You Solve: A newly engaged couple is planning their wedding. They're excited, but also completely overwhelmed. Your client, the caterer, sends them a 12-page PDF with hundreds of menu items. The couple's eyes glaze over. They can't visualize it. They reply with a dozen questions: - "What are the gluten-free options for the appetizers?" - "We want a 'fun' late-night snack, what do you suggest?" - "How much would the 'Tuscan Buffet' package cost for 150 people?" Your client spends hours crafting a custom email response, only to find out the couple's budget is half of what their services cost. It's a massive waste of time for everyone. Now, what if you could CLONE the perfect event consultant? One who could answer every question, create custom proposals instantly, and pre-qualify clients 24/7? With the Spotlight feature, you can. Here’s the "magic trick" you can set up for them: 1. You grab all their expertise. You sit down with the caterer or planner and get the details. Every Menu Item: Including ingredients and key descriptions.* Dietary Info: A clear list of all gluten free, vegan, nut free, and dairy free options. Package Details: The pricing and components of their standard packages (e.g., "The Cocktail Hour," "The Plated Dinner," "The Family Style Feast"). Past Event Examples: This is the secret sauce. "For the Smith wedding, which was a rustic barn theme, we did our 'Gourmet BBQ' package with pulled pork sliders and mac & cheese bites as a late night snack. It was a huge hit." 2. You create their "Event Vision Board" Spotlight. You feed all that rich data into the "Sources" tab. This isn't just a menu; it's an AI that understands context and creativity.

Here’s another Spotlight idea to show your clients you're thinking about their entire business, not just their marketing. This one is all about improving their customer experience after the job is done. I call it the AI-Powered "Care & Warranty" Portal. The Client's Problem You're About to Solve: Think about your client who's a roofer or an HVAC installer. They finish a big job, send an invoice, and get paid. Awesome! But what happens a week later? Or a month later? The customer has questions: - "Hey, how do I register my warranty for that new A/C unit?" - "What was the brand of shingles you used again?" - "Can you remind me how often to change this filter?" - "I need to leave you guys a 5-star review, where do I do that?" These questions often turn into phone calls or emails that pull the business owner away from their next paying job. It's a small hassle, but it adds up. The Solution: A One Stop Shop for Happy Customers. With Spotlight, you can create a simple, powerful page that handles all of this automatically. Here’s how you'd set it up for that HVAC installer client (or any other service company): 1. Create a New Spotlight. You use their company logo and colors. You might title it the "Main Street HVAC Customer Hub." 2. Train the AI. You feed the AI all the post-service info. You add details on all their product warranties, common maintenance tips ("Change your filter every 90 days"), and links to the user manuals for the units they install. 3. Build the Page. The page is simple and clean. It includes: Now, when a job is finished, the client doesn't just send an invoice. They send a single link to this Spotlight page. The customer can pay their bill with one click. Then, a few weeks later, when they wonder about the warranty, they can just pull up the same link and ask the AI, "What's the warranty on my new furnace?" and get an instant, accurate answer. Why Your Clients Will Love This: - It Makes Them Look Incredibly Professional: This level of post-sale support is unheard of from most local businesses. It builds immense trust and makes them look like a top-tier company. - It Saves Them Time (Again!): It stops the endless follow-up questions and lets them focus on what they do best. - It Gets Them More Reviews: By making it super easy for happy customers to leave a review right after they've paid, you'll naturally increase their positive ratings on Google.