Spotlight Use Case Idea: the "Care & Warranty" Portal 🤯
Here’s another Spotlight idea to show your clients you're thinking about their entire business, not just their marketing.
This one is all about improving their customer experience after the job is done.
I call it the AI-Powered "Care & Warranty" Portal.
The Client's Problem You're About to Solve:
Think about your client who's a roofer or an HVAC installer. They finish a big job, send an invoice, and get paid. Awesome!
But what happens a week later?
Or a month later?
The customer has questions:
  • "Hey, how do I register my warranty for that new A/C unit?"
  • "What was the brand of shingles you used again?"
  • "Can you remind me how often to change this filter?"
  • "I need to leave you guys a 5-star review, where do I do that?"
These questions often turn into phone calls or emails that pull the business owner away from their next paying job. It's a small hassle, but it adds up.
The Solution: A One Stop Shop for Happy Customers.
With Spotlight, you can create a simple, powerful page that handles all of this automatically.
Here’s how you'd set it up for that HVAC installer client (or any other service company):
  1. Create a New Spotlight. You use their company logo and colors. You might title it the "Main Street HVAC Customer Hub."
  2. Train the AI. You feed the AI all the post-service info. You add details on all their product warranties, common maintenance tips ("Change your filter every 90 days"), and links to the user manuals for the units they install.
  3. Build the Page. The page is simple and clean. It includes:
Now, when a job is finished, the client doesn't just send an invoice. They send a single link to this Spotlight page.
The customer can pay their bill with one click. Then, a few weeks later, when they wonder about the warranty, they can just pull up the same link and ask the AI, "What's the warranty on my new furnace?" and get an instant, accurate answer.
Why Your Clients Will Love This:
  • It Makes Them Look Incredibly Professional: This level of post-sale support is unheard of from most local businesses. It builds immense trust and makes them look like a top-tier company.
  • It Saves Them Time (Again!): It stops the endless follow-up questions and lets them focus on what they do best.
  • It Gets Them More Reviews: By making it super easy for happy customers to leave a review right after they've paid, you'll naturally increase their positive ratings on Google.
Your 'Pitch' is Just a Helpful Suggestion:"Hey [Client Name], I was thinking about how we can improve your customer experience after a job is complete. What if we created a 'Customer Hub' where your clients can pay their bill, leave a review, and get all their warranty and maintenance questions answered by an AI? It would make you look amazing and save you a bunch of time."
This strategy shows you're invested in your client's long-term success and customer satisfaction. It's the kind of high-value thinking that makes you completely irreplaceable.
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Dave Calafiore
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Spotlight Use Case Idea: the "Care & Warranty" Portal 🤯
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