Spotlight Use Case: The "Ask the Founder" Content Engine

Jul 14 (edited) • Show & Tell

Let's talk about a huge opportunity you have with one specific type of client:

The local business owner who is the brand.

Think about the passionate chef, the stylish boutique owner, the seasoned contractor with 30 years of stories, or the financial advisor who is a pillar of the community. Their greatest marketing asset isn't their logo or their website; it's their personal expertise and their story.

The Problem:

They are sitting on a goldmine of content, but they have zero time or desire to write blog posts, create videos, or manage a complex social media presence. They're experts at their craft, not at being content creators.

This is a problem you can solve in a single afternoon with Askspot. You can offer them something truly unique: an "AI 'Ask the Founder'" Content Hub.

This isn't just a chatbot. This is a system for turning your client's most valuable asset (their brain) into a 24/7, interactive content machine that works for them while they work on their business.

Here’s the "magic trick" you can set up for them:

1. You Conduct a Single "Brain Dump" Interview.This is the core of the service. You schedule a single, one-hour recorded call with your client. You come prepared with a list of great questions designed to extract their wisdom:

"What's the biggest misconception about your industry?"
"What's the story behind how you started this business?"
"What's the one piece of advice you give every new customer?"
"Tell me about your most memorable project or proudest moment."

2. You Create their "Ask the Founder" Spotlight.

You take the recording of that one hour interview and get it transcribed (services like Rev.com are perfect for this). Then, you feed that entire transcript into the Sources tab of a new Spotlight. The AI now thinks and talks with the authentic voice, stories, and opinions of your client.

3. You Design the Experience.

The Spotlight page features a great, professional photo of the owner. The headline is simple and powerful: "Ask Me Anything." The welcome message in the chat says:

"Hey, I'm [Founder's Name]'s virtual assistant. I've been trained on his/her stories, expertise, and philosophy. What can I help you learn about today?"

4. You Deploy it as Their Main Content Pillar.

This Spotlight becomes the centerpiece of their "About Us" page. It gets linked in their social media bios and their email signature.

Now, a potential customer, instead of reading a boring, static bio, can have a real conversation with the "mind" of the founder:

"What makes your approach to financial planning different?"

"I'm curious, what's the story behind the name of your boutique?"

"What's your single favorite dish on your own menu?"

The AI responds with the authentic, detailed stories you captured in your interview.

Why This is a killer Offer:

It's a High Leverage Service. You are creating an entire library of interactive, evergreen content for your client from a single one hour meeting. It's the ultimate "work smarter, not harder" content strategy.

It Builds Deep, Authentic Connection. Nothing builds trust like a good story. This tool allows customers to connect with the human behind the business, creating a level of brand loyalty that is impossible to replicate with generic marketing.

It Overcomes the "I Hate Creating Content" Objection. This is the perfect solution for the brilliant business owner who has no interest in being a social media influencer. You handle the tech; they just have to talk about what they know and love for an hour.

It Positions You as a Brand Strategist. You're not just selling a tool; you're selling a sophisticated system for capturing and deploying your client's most valuable asset. It's a high-value, strategic partnership.

Your pitch is incredibly compelling:

"I know you're the heart and soul of this business, but you don't have time to be a full time content creator.

What if I could take just one hour of your time, capture your best stories and expertise, and turn it into a 24/7 AI version of you that can engage with customers on your website?"

This is how you provide massive value, differentiate yourself from other agencies, and solve a problem that your clients deeply feel but don't know how to fix.

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