And what’s UpHex doing about it? Here’s what changed and why it matters: **Micro-targeting is dead.** No more 15 ad sets with hyper-specific filters. The algo works better with broad campaigns and clean structures. ☝️This is not much of an update or us, we’ve been preaching this for a long time already. **Creative is the targeting.** Meta doesn’t just pick audiences anymore, it matches each user to the creative that fits them best. ☝️This is not much of an update or us, we’ve been preaching this for a long time already **Variety beats duplication.** Five headlines that say the same thing? Waste of time. What works now is distinct angles, pain, proof, ROI, opportunity, authority. ☝️This is new(ish). But variety in your creative has longer paying dividends when it comes to back-end optimization. Gonna be a lot easier! So here’s what you should actually do: Run broad campaigns with Campaign Budget Optimization. Use Dynamic Creative: load in 5 very different creatives so Meta can mix and match what converts. Build angles, not duplicates: Like “Stop wasting money” vs “Here’s a new opportunity” vs “300+ businesses already trust us.” Pretty easy actually. **Current recommendations:** 1. If you have campaigns running and getting results… just let them go. Don’t stress out and think you gotta react… let them ride baby. 2. Take your winning templates, duplicate them, and make these changes: - Switch to dynamic creative - Get up to 5 distinct angles - Get three headline-copy variables We’re gonna update Uppie to perform this for you as well. In the meantime, if you want a GPT that’ll spit this out for ya… **Comment “Team UpHex”** Also, I just gotta say… This is exactly what we’ve built Uphex around for years. Simple structures. Creative-led targeting. Campaigns that optimize themselves. That’s why our agencies consistently see lead costs around $12. That’s why the best agencies in the game use UpHex. And that’s why shifts like Andromeda don’t hurt our clients…

☝️Think you would’ve started this agency thing… if you knew you’d be making zilch for a year? Didn’t think so. But hey… You didn’t expect it to take that long. Why? Because all those fancy folks online were bragging about “10K months” in, like, six weeks. So either they’re full of 💩 Or… You fell into a trap. What trap? There’s a trap?! It quietly kills 90% of agency owners. The “time expands to fit the task” trap. In fact… It’s so common, there’s an actual law for it. Parkinson’s Law: The more time you give something… the longer it takes. And boy howdy, you see it everywhere. …Agencies “building” for months. …Tweaking their “SaaS” for perfection. …Launching on five strategies in a month. …Copying offers till the cows come home. Busy as hell. But broke as ever. That’s Parkinson’s Law in action. Work expands. Results don’t. Here’s the fix 👇 You make time your enemy. Not your excuse. You shorten the leash. Cut the distractions. And move fast. Because when time’s scarce? You get sharp. You stop thinking about dumb stuff… …and start doing the few things that actually matter. Things the matter… That’s the key. For agencies, here’s three. 1️⃣ Niche. Pick one. Own it. Don’t drift. 2️⃣ Offer. One clear promise your client instantly “gets.” 3️⃣ Sales Channel. Pick ONE. Master it before touching another. Nail those… And you got the 80/20 inside Parkinson’s Law. Everything else? Distraction in disguise. So here’s your move: Time-box your objectives — 2 hours, not 2 days. Set hard deadlines — this week, not this quarter. Cut scope till only Niche + Offer + Channel remain. The rest? Delete it. Because that’s not growth. That’s glorified procrastination. When you run lean and tight like this… Launches move faster. Systems stay simple. Cash flow becomes predictable. You stop looking productive. And start becoming profitable. Parkinson’s Law can keep you small… or it can make you sharp. It’s not about time management. It’s about focus management.

Let’s say you got an agency. New agency… Existing… Doesn’t matter. You decide to “go SaaS.” Cool. You set up the software. Make a logo. In your mind, you think… “This is scalable.” And then you go out trying to sell it… …to everyone. Plumbers. Dentists. Realtors. Gym owners. Maybe even a guy selling candles from his van. (It’s a legit opportunity guys) You charge $97 a month. And you get, what… ten clients? That’s $970 in MRR. (And $40 in profit after refunds, churn, and therapy.) Oops! Immediately you realize a couple things: 1. You are on the “get new clients or die” hamster wheel. 2. You built the $1 model. Congrats. You’re in the bottom left box. — Now, let’s say you wise up. You find a niche. Maybe Realtors. (Geez people love Realtors… boring!) Anyway. You build them some automations, add a funnel, toss in some ad templates. Charge $297/mo. And land 50 clients. Cool. That’s $14,850/mo. Better. But it’s fragile. You’re still the tech guy/gal. You’re stuck managing logins, calendars, and Karen’s “urgent” email about lead quality. That’s the $15 box. Some traction. Not much leverage. — Now… Let’s talk about the other side of the quadrant. You take that same SaaS base… But instead of being a “software provider,” you become a marketing partner. You run proven campaigns. Clients don’t buy “software.” They buy outcomes. You charge $1,000–$1,500/mo. Get 15 clients. Boom. $15K–$22K MRR. Less chaos. More margin. Simpler delivery. That’s the $1M box. The Ad Franchise Model. — Now… imagine you nail a gap niche. Something available in every niche. Now… Is that challenging? Ya damn right! Unless you know the formula. 😏 But when you nail that gap… It’s really cool because… Your ads… Your automations… And your systems create predictable wins. Man it’s fun! And not to mention… Other agencies can’t even copy you. (The can try but you know the gap, they don’t) And if you wanna go to the moon like: