I’ve had a handful of people inside this group DM me lately with some version of the same question: “Herschy, if you were starting an agency today… what would you actually do?” Or… “I have the tools. I’ve bought the training. I understand what I’m supposed to do. But how do I actually connect all of this into a MACHINE that gets clients?” Well… The timing of those questions is pretty damn good. Because yesterday I made a decision. I’m reopening my local marketing agency in Cabo. I have two partners on the ground there. We had the conversation yesterday. We agreed on the model. And over the next 30 days, we are going to build a complete local client acquisition machine from essentially the ground up. Not theory. Not another course. Not me showing you some funnel I built five years ago. We’re actually doing it RIGHT NOW. And because I’m already building this internally, I decided I’m going to open the door and let a VERY small number of people inside this Skool group build theirs alongside me. I’m not emailing this offer to my list. I’m not putting up a big sales page. I’m not doing a webinar for it. This is for the people who are actually active inside this community. HERE’S THE BIG THING I WANT YOU TO UNDERSTAND… Most newer agencies don’t have a “lead problem.” They have a machine problem. They’ve accumulated tools. They’ve watched training. They’ve written some cold emails. They’ve tried LinkedIn. They’ve played with AI. They’ve bought software. Maybe they’ve even gotten a few replies. But nothing is connected. So every morning starts with: “What the hell am I supposed to do today?” That’s the problem. You don’t need 37 more tactics. You need a simple operating system that takes a business from: COLD → CONVERSATION → CLIENT. And when I look at the agencies I’ve built, the companies I’ve helped, our own sales operation today, and what we’re about to build in Cabo… It really comes down to six stages. 1. DISCOVER Stop trying to sell everybody.

Most agencies don’t have a lead problem. They have a conversation problem. You can have the best offer. The best outreach. The best leads. But if you can’t consistently turn a cold prospect into a real conversation… none of it matters. Over the last few months, we’ve been building something internally that’s completely changed how we operate. We call it the Conversation Engine. It’s the exact system our team uses to manage hundreds of business owner conversations every single day—without letting opportunities fall through the cracks. This isn’t another outreach course. It’s the operating system behind the outreach. On Thursday, I’m going to break it all down. Here’s what you’ll see: ✅ How we combine email, LinkedIn, DMs, calls, and content into one conversation pipeline. ✅ The difference between the science of outreach (scripts, messaging, sequences) and the art of moving someone from “not interested” to “let’s book a demo.” ✅ How we track every conversation using a metrics-driven pipeline instead of guessing. ✅ How we turn cold outreach into warm conversations with a reason to engage. ✅ A behind-the-scenes look at our actual opportunity board and conversation workflow. I’ll even log into some real accounts so you can see exactly how we move prospects through the pipeline. And… I’ve got 2–3 brand-new things we’re using internally that I haven’t shared anywhere yet that are helping us move conversations even faster. If you’re trying to land more clients without constantly wondering what to say next… This training is for you. 👇 Comment ENGINE below and I’ll make sure you get the invite to Thursday’s free training (replay included if you can’t make it live). and then register here - https://attendee.gotowebinar.com/register/2893084930210771039 Let’s build an agency that runs on conversations—not guesswork.

One of the biggest questions I get is: “Jeff… once I actually LAND the client… what tools are you using to deliver the work?” That’s exactly what today’s Local Client Accelerator training was about. No theory. No fake case studies. No “here’s what you could do someday.” We logged into real client accounts, walked through real websites, real proposals, real fulfillment, and showed you exactly how we package everything into a simple local service offer. If you missed it… 👉 Grab the Local Client Accelerator here - https://jeffherschy.com/lca For $49, I honestly believe this is one of the most practical agency trainings I’ve ever released. 🚀 Our Prospecting Stack These are the tools we use to find opportunities, start conversations, and win new business. First Answer Formula https://jeffherschy.com/first This is our AI visibility audit framework. It helps you quickly identify why a business isn’t showing up in ChatGPT, Google AI, Gemini, or Perplexity—and gives you a simple roadmap to present the opportunity. OnePage Proposals https://onepagers.ai/ Turn discovery calls and client conversations into professional one-page proposals in minutes. This has dramatically reduced the time it takes us to send polished proposals while improving close rates. AI Scorecard https://localaiscorecard.com/ Our AI Visibility Scorecard gives business owners a visual snapshot of how they’re positioned across the signals that influence AI recommendations. It’s one of the easiest ways we’ve found to start meaningful conversations with local businesses. ===== ⚙️ Our Fulfillment Stack Once a client says “yes,” this is how we actually deliver. PIVOT Training System https://jeffherschyreplay.com/pivot This is the exact system I use to train my own staff. Every new hire goes through PIVOT before touching a client account. It creates consistency so the business can grow without everything depending on me.

🚀 Stop Waiting for September. Build Traction Now. Most agencies are seeing the same thing right now… Lower response rates. Clients on vacation. Deals moving slower than usual. That’s normal. What isn’t normal is sitting around waiting for September to magically fix your pipeline. This week I announced something I’ve never offered before. I’m opening up an over-the-shoulder training where I’ll walk you through two real client accounts inside our agency. Not theory. Not a polished case study. The actual work we’re doing right now to generate traction during one of the slowest times of the year. Here’s what you’ll see: ✅ How we audit a local business from scratch ✅ How we rebuild marketing assets after another agency dropped the ball ✅ The exact systems, tools, automations, and workflows we’re using ✅ How we package, position, and sell these services ✅ How we’re building case studies that create momentum heading into the fall One client is a hardscaping company we’ve been rebuilding from the ground up. The other came back after trying to do it themselves… and now they’ve asked us to take everything back over. You’ll see the wins. You’ll see the mistakes. You’ll see exactly how we think. If you’re still trying to land your first few clients—or you’re looking to tighten up your fulfillment—this is the kind of behind-the-scenes training I wish someone had shown me years ago. We’ll do it live next week, you’ll be able to ask questions in real time, and the recording will be included. 💬 Comment “TRACTION” below if you want first access to the special Wingman member pricing when I open registration later this week. -Herschy

First...YES! We are REALLY Doing this and had 6 bookings since this recording. And we are RAMPING this up over the holiday weekend! Now to the real issue at hand.... Most agencies don’t fail because they suck at fulfillment. They fail because they never build a consistent outbound system. OR Most of the "fake" Agency trainers in our space make stuff up to sell you something new every week with their 10K a month system. And to be honest it's pathetic and sickening to see. That’s why I just recorded something different. This is Fully transparent, 100% Real, and Over the Shoulder. Not theory. Not “AI bro” fluff. Not fake results or family and friend "clients". And something we added into my Agency and Reviewly. Here's the deal, I brought in an actual real world professional BDR @Evan Cosner who has spent the last 6 YEARS booking demos every single day for companies. Not 6 days, 6 weeks, or even 6 months. 6 Years....That's the same thing for over 2,000 Days. And in that time he's booked over a thousand meetings. 1,000! So in this training we’re breaking down the exact system he uses to: - book demos - start conversations - follow up correctly - use LinkedIn - use Facebook DMs - use cold email - and build a pipeline WITHOUT needing a giant funnel or ad budget. What hit me hard during this recording was this: Most people quit WAY too early. Meanwhile…some of Evan’s biggest booked deals came from the 5th…6th…even 7th follow-up. Not because he’s pushy. Because most business owners are just busy. This course is going to show you: - The simple 3x3 outbound system - How to find the RIGHT local businesses - What to say - How to follow up - How to get replies without sounding salesy - How to do this in your spare time - And how to book your first client WITHOUT cold calling all day And honestly? This is probably one of the easiest “first client” systems we’ve released because you can literally start with: