What’s up, everyone — Herschy here. Today’s the last day of the quarter, and tomorrow kicks off the final stretch of the year. I’m juggling client launches (including a brand-new five-figure site going live), a golf trip with a fellow marketer in 2 weeks, and planning some major plays for Q4. I want to share two big updates with you: 1. We’re Expanding to YouTube For the past few months, I’ve been dropping plays here inside Skool — things like AI Spotlight, AI Branding Blueprint, ReviewRush, and other systems that are working inside my agency. But here’s the truth: I can only share so much here. That’s why I’m expanding everything out to two YouTube channels where you’ll see: - Real-world client onboarding walkthroughs (like ReviewRush). - Behind-the-scenes footage of how I run campaigns for clients spending $200K+ per month. - Case studies of what’s driving 1,000+ demos/appointments per month. - The same agency-tested strategies I use daily… but with higher production value. 👉 Subscribe here so you don’t miss what’s coming: - Jeff Herschy Channel - Reviewly.ai Channel 2. The Express Launch System Over the last 6–8 weeks, I’ve been testing a framework I now call the Express Launch System. It’s designed to turn ideas into cash flow fast — anywhere from 72 hours to three weeks. - Venkat’s live case study: $8,764 in 2 weeks. - My Results: ~$78K in “bonus revenue” this quarter, on top of client retainers and software MRR. - Every single time I run it, it adds just under five figures with almost no extra overhead. And only a few hours of "work" for me. This isn’t theory. It’s exactly what I’m doing in real time. If you want me to package it up and open the doors for 24–72 hours so you can model it, drop EXPRESS in the comments. 📌 Final note: Q4 is here. The businesses that get focused and execute now will dominate through the end of the year. I’m going to keep sharing every tool, playbook, and system I can — but you’ve got to meet me halfway.

Hey everybody, happy Sunday! Herschy here. Today isn’t just the last day of the month — it’s the start of the final stretch of the year. And if you want to finish strong, you’ve got to decide: 👉 Are you going to be a champion in your business and your life? I’ve been fortunate to win championships before — from golf leagues, to graduating top of my F-16 class, to scaling businesses past revenue marks we’d never hit before. And every single one of those wins came down to two things: Focus + Dedication. The truth? You only have about 90 working days left this year. With holidays and distractions coming fast, this is your window to lock in. What Makes a Champion in Business? 1. Increase Your Value – Don’t be “just the PPC guy” or “the SEO gal.” That makes you a commodity. Champions raise perceived value by building relationships and becoming indispensable. 2. Be Consistent – Champions don’t win by chance. They win by doing the right things, over and over. Just like “75 Hard” for fitness, think of this as your 75 Hard for business. 3. Frame Your Services as High-Value – Stop calling it “blogging” or “ads.” How you name and frame your offers raises or lowers your value instantly. (Pro tip: use ChatGPT to brainstorm stronger names and positioning.) 4. Communicate Like a Champion – Keep your clients updated. Share wins. Make sure they know the value you’re delivering — not just the tasks you’re doing. Here’s the Challenge If you’re ready to dedicate the next 60–90 days to focus, execution, and becoming the champion your clients can’t afford to lose… 💬 Drop CHAMPION in the comments below. That way I’ll know you’re locked in, and I’ll keep dropping content and insights that’ll help you level up before the year closes. The next season of the year starts tomorrow. This is the time to forge yourself into the best version of you — for your business, your clients, and your future. Let’s make these last 90 days the ones that count. Who’s in? 🏆 Put CHAMPION below if you’re with me.

EDIT - Listen to the second video - The AI Spotlight works. This is from a real world demo call. Early Bird - "Anti-Labor" Day Special is Live - https://jeffherschy.com/spotlight Original Post Below :) Last night I couldn’t sleep. My brain was racing a million miles an hour because I finally cracked a problem I’ve been wrestling with for months. By 11pm I was up, scribbling notes, writing outreach copy, and even buying a new domain. By 1:45am, I had the bones of a brand-new system that changes the game for agencies and local businesses. I’m calling it AI Spotlight — built around AI SEO (what business owners call it) and Generative Engine Optimization (GEO) (what it actually is). Here’s the big shift: ✅ SEO = rankings in Google. ✅ GEO = visibility in ChatGPT, Gemini, Perplexity, Copilot, Siri, etc. SEO gets you found.GEO gets you featured. And I’ve finally found a way to deliver GEO as a hands-off, done-for-you service that takes 10 minutes to set up, and then runs automatically. 👉 I already have clients paying $250–$500/month for this. 👉 It comes with 30-day guaranteed results (AI referrals in analytics, or money back). 👉 I’ve paired it with a back-end monitoring system so you don’t need to mess with Google Search Console. This is a core + trend combo: reviews & reputation (core) + AI SEO/GEO (trend). It’s the perfect foot-in-the-door that makes business owners perk up, because they’ve heard about AI SEO but have no idea how it works. I’m putting everything together under the AI Spotlight brand and will be teaching it this Labor Day weekend as my “Anti-Labor Day” project. Want in? If you want access to this system — the same one I’m now offering in my own agency — type SPOTLIGHT down below. I’ll give you: - The setup process (10 minutes start to finish) - The fulfillment tools (done-for-you) - The monitoring/reporting system (no more guessing) - The exact cold outreach I wrote at midnight last night

Great live training today @Jeff Schwerdt can't wait for the second call!!