I like @Luc van der Tuin points on interdependencies. I also apply a mix of other criteria: 1) Goals - Is the business trying to create a new revenue stream? Enter a new market / market category? 2) Is it a different buyer? (Hubspot CRM = CRO; HubSpot Marketing Automation = CMO) 3) Is it a different user? Buyer - Director of IT; User 1: Server Team; User 2: Storage Team 4) Disconnected value paths? - Can be either because the JTBD is completely disconnected in FUNCITON or in TIME. (e.g., financial products from banks - credit cards, home loans, checking account, wealth mgmt - all same buyer/user) 5) Does the capability have such a strong ROI/value that justifies a "product-sized price) (e.g., would be equal or greater in price than the other products) 6) Could a buyer go to a separate vendor to buy this functionality? (somewhat related to #1)

I found this article insightful on this topic: https://www.monetisationmatters.com/p/getting-data-monetisation-right