Craig Lucas

I'll teach you more in a single post about irresistible offers... Than you've learned from paid programs. Gurus. Courses. Masterminds. And so-called pros. It all comes down to knowing just 4 things. That's it. Four. Miss one? Your offer dies. Nail all four? You print money. Let me show you. Reason #1: No Interest This is the BIG ONE. The one most people miss. See, if your prospect isn't interested in what you're selling? Game over. They won't even look. They'll scroll right past. Delete the email. Hang up the phone. Example: Let's say you're selling Facebook ads to dentists. And your pitch is: "We run high-converting ad campaigns." Cool. Except. Do they care? Maybe they're not thinking about ads right now. Maybe they're worried about staffing. Or equipment costs. Or insurance headaches. Your offer? Not interesting. Your job? Is to make them WANT what you're selling. How? Tap into what they actually care about. Their goals. Their fears. Their desires. Like: "What if you could fill your schedule with high-value patients who actually show up, pay on time, and refer their friends—without begging for reviews or relying on word-of-mouth?" Now? Now they're interested. Because you're talking about what THEY want. Not what you do. That's step one. Reason #2: They See No Difference Okay. So they're interested. Good. But. Why should they choose YOU? There's 10,000 other agencies out there. All saying the same thing. "We get results." "We're the best." "Guaranteed ROI." Blah blah blah. They all sound the same. So why would they pick you? They won't. Unless you're different. Your job? Is to stand out. How? Niche down. Specialize. Own something. Like: "We ONLY work with dentists. We've run campaigns for 127 dental practices. We know the average cost per lead in your market. We know which offers work and which don't. We've got templates, scripts, and a proven process built specifically for you. We're not a generalist agency. We're THE dental marketing agency."

New comment Oct 27