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4 contributions to Growthworks Community
Buyer Magnet ?
Hey friends! Juste have been targetted by a "new" approach.. Named bayer magnet? I was wondering your thoughts about it? Over the marketing side of things.. What do you think of those "buyer magnets?"' Haooy to read you about it! Here is a copy/past of the add ;-) If you’d like more buyers in your online business, you should know… “Lead Magnets” are D.E.A.D. They’re touted as a way to: 1. Help you get more leads on your email list… (who you market your products/services to later) 2. Ensure they’re the “right” leads… (so you know they’ll benefit from what you offer) 3. Nurture, and add value to those leads… (so they know, like and trust you) Aka, “the perfect way to get new buyers INTO your business.” And for a number of years… they were! But the problem is… in today’s world, people: Frequently enter fake emails just to get the “freebie” Rarely consume the content they request (when they haven’t paid for it) Hardly engage with emails from that content Does this mean that Lead Magnets don’t work, or can’t work? No. It just means that they’re a LOT less likely to bring new buyers into your business than 5-10 years ago. So in my view… we may as well put up the “Rest In Peace” sign now. Because the landscape has changed. (Thanks to AI, YouTube & information overload…) Today? I’d rather have 50 buyers than 500 “leads” or email subscribers. Why? Simple. - Buyers engage more. - Buyers purchase more. - Buyers succeed more. Because they take it (and you) more seriously when they’ve paid for help. So if you want more BUYERS… Instead of optimizing your business for getting more leads… and hoping they become buyers. Focus on getting more buyers right away. We made this switch a few years ago, and it changed everything. Now, we rarely put out any “lead magnets”. Instead, we have one low-ticket offer. But not just any low-ticket offer… Because most low-ticket offers lack a critical psychological trigger… Without this trigger, they actually attract the WRONG buyers… making it harder to sell your premium solutions.
PROMOTE YOUR BUSINESS HERE
Creating this post to allow you to tell members what you do and how you can help! RULES: - Comment in this post with your business info, links etc. - ONLY promote your offers in this post! Thanks, --Aaron
PROMOTE YOUR BUSINESS HERE
0 likes • Mar '23
Hi @Chyna SingLing ! Nice to meet you too ;-)
1 like • Nov '24
I’m French brand marketing designer consultant and teacher since 2012. I’ve a YouTube channel with more than 570 vidéos published in 7 years around communication and marketing. I help small businesses and entrepreneurs communicate efficiently in there Owen way ☺️ I build branding, and any marketing assets that Will grow you business ☺️
New Course creator question please
Hi folks! I bought the new course creator few weeks ago and trying to jump on it today... I was wandering, do I have to create everything in English? As we know actual AI (e.g. ChatGPT) can speek any language, are the tools available in any langage too or do I have to make it English than translate it to French in a second time? And second one: I need help to set up my mind for my courses... Do I have to go trough all previous steps with campaign, product roadmap etc... ? Or can I jump directly to the points I need? Thanks!!!!! :-)
0 likes • Sep '24
I hope we'll get answers ! @Aaron Fletcher please ?? @Aaron Fletcher
0 likes • Sep '24
thanks @Craig Mathews !!
What If You HAD TO Launch Your Program In 5 Days?!
I have a question for you: What if you ABSOLUTELY HAD TO launch your new course or coaching offer by THIS FRIDAY? Could you do it? (comment with the fastest program you've launched - how long did it take from idea to clients? (Imagine you had no choice, regardless of your motivation - could be an unexpected expense, upcoming vacation or anything that had to generate actual customers in the next few days!).. Here's exactly what you would need to do: 1) COMITT. I don't care how long you've been trying, planning or wanting to launch - for most of you I'll bet you've been "working on it" for months or years!.. BUT - forget all of that - let's assume you not only want but need to go live ASAP... You have to burn the ships and decide enough is enough - we are doing this! (If you don't think it's possible, you've already lost - I have done this and helped others do it many times before, going from idea to new customers in 5 days!) 2) CHOOSE A PROBLEM TO SOLVE - A problem a large number of folks are actively struggling with and paying to solve. This isn't the time to get creative - all ll we need to do is enter a crowded market with a unique and more clear solution (below). The key elements of an irresistible offer are: a unique solution, messaging and pricing. IMPORTANT: if you are a coach, agency or consultant, you choose on step of your bigger high ticket offer to deliver live. For example, I help people build, launch and grow profitable online businesses - but for this live program I could just help people create a lead magnet (step 4 of my larger system)... 3) CREATE A SOLID OUTLINE - For over 10 years, we've used the same "Product Roadmap" system to create dozens of 6 and 7 figure course and coaching offers. The secret sauce here is to not just tell people how you can hep them, you must SHOW THEM how you can help them with a visual roadmap! This is what none of your competitors are doing and why you can drop into a crowded market and scoop up customers!
What If You HAD TO Launch Your Program In 5 Days?!
2 likes • Aug '24
When I'm finished a new offer... I just jump in to the next one... Thanks ADHD!
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Claire Negrier
3
37points to level up
@claire-negrier-7367
French Brand marketing Designer

Active 321d ago
Joined Mar 25, 2023
France
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