Buyer Magnet ? · Growthworks Community

Claire Negrier

Mar '25 • General Discussion

Buyer Magnet ?

Hey friends!

Juste have been targetted by a "new" approach.. Named bayer magnet?

I was wondering your thoughts about it?

Over the marketing side of things.. What do you think of those "buyer magnets?"'

Haooy to read you about it!

Here is a copy/past of the add ;-)

If you’d like more buyers in your online business, you should know…

“Lead Magnets” are D.E.A.D.

They’re touted as a way to:

1. Help you get more leads on your email list… (who you market your products/services to later)

2. Ensure they’re the “right” leads… (so you know they’ll benefit from what you offer)

3. Nurture, and add value to those leads… (so they know, like and trust you)

Aka, “the perfect way to get new buyers INTO your business.”

And for a number of years… they were!

But the problem is… in today’s world, people:

Frequently enter fake emails just to get the “freebie”

Rarely consume the content they request (when they haven’t paid for it)

Hardly engage with emails from that content

Does this mean that Lead Magnets don’t work, or can’t work?

No.

It just means that they’re a LOT less likely to bring new buyers into your business than 5-10 years ago.

So in my view… we may as well put up the “Rest In Peace” sign now.

Because the landscape has changed.

(Thanks to AI, YouTube & information overload…)

Today?

I’d rather have 50 buyers than 500 “leads” or email subscribers.

Why? Simple.

- Buyers engage more.

- Buyers purchase more.

- Buyers succeed more.

Because they take it (and you) more seriously when they’ve paid for help.

So if you want more BUYERS…

Instead of optimizing your business for getting more leads… and hoping they become buyers.

Focus on getting more buyers right away.

We made this switch a few years ago, and it changed everything.

Now, we rarely put out any “lead magnets”.

Instead, we have one low-ticket offer.

But not just any low-ticket offer…

Because most low-ticket offers lack a critical psychological trigger…

Without this trigger, they actually attract the WRONG buyers… making it harder to sell your premium solutions.

This trigger is what determines whether your low-ticket offer creates desire for even MORE from you... or permanently positions you as a 'bargain' option.

There’s a unique process for designing low-ticket offers that activate this trigger in the simplest possible way, called “Purchase Intent Amplification”.

Unlike the common low-ticket offers that bring in Misaligned Buyers...

Purchase Intent Amplification creates a “Buyer Magnet” offer that does something no other low-ticket offer does –

Instead of stopping at just "getting the sale"...

It naturally & automatically causes your new buyers to become interested in working with you more deeply, using science-backed psychological principles.

(Without the weird mind-juju or sleazy manipulation tactics you find everywhere online.)

With a Buyer Magnet, you can finally STOP chasing unqualified leads & clients...

And START building a "buyer list" full of people who already want your premium solutions.

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