Last summer, I spent around €1200 on Google Ads before realizing I made a very basic mistake. At that point, I decided to “do it properly” and bring in a specialist instead of figuring everything out myself. So I found a guy on Fiverr, good reviews, confident positioning, clearly experienced. It felt like the logical next step — let someone who knows the system handle it better than I could. I stepped back and let it run. Two months later, around €1200 spent… and zero sales. Traffic was coming in, clicks were there, but nothing actually converted. And this is where it became uncomfortable. I realized I had no real visibility into what was being tested, what assumptions were made, or why certain decisions were taken. I basically outsourced not just execution, but understanding. So I stopped it. Not because Google Ads don’t work, but because I wasn’t in control of the system behind them. Instead, I shifted back to what I could actually see and influence directly — email marketing and organic traffic, mostly through AI-driven content and SEO. And that’s where things started moving again. Looking back, the mistake wasn’t spending €1200. It was trying to skip the part where I actually understand how things work before handing them over. Now I approach it very differently: understand first, then scale. Curious — have you ever outsourced something thinking it would save time… and ended up losing both time and money instead?