Your Emails Aren't Reaching Gmail Anymore - Here's Why
Gmail Deliverability Crashed 50% This Week💀 Google rolled out a major update that's sending cold emails straight to spam. If your Gmail inbox rates tanked in late November, you're not alone. What's Happening - 50% drop in Gmail deliverability across all major providers (Instantly, Mission Inbox, Google Workspace) - Google is using AI to detect promotional language and duplicate email patterns - Custom tracking domains are now flagged as sender "fingerprints" - One-click unsubscribe links are triggering spam filters 6 Fixes You Can Implement Now - Verify your DNS records - ensure proper domain authentication - Remove custom tracking domains that point multiple domains to one IP - Use heavy spin tax - diversify your email copy to avoid duplicate detection - Segment your leads by provider - pause Gmail sends, focus on Microsoft/Outlook for now - Keep copy short and natural - avoid salesy or promotional language - Let domains warm properly - domain age matters more than ever Timeline Expect 2-4 weeks for the dust to settle (max 8 weeks). We've seen this before with Microsoft - the community figured it out, and we will again. Don't panic. Adjust your setup and wait it out.