We've got 30 days until Thanksgiving. After that, the market slows until January. What you do in the next 30 days will determine your entire Q1. So let's get crystal clear on what it takes to win. THE TIME MANAGEMENT LIE You make time for showings. Open houses. Client meetings. But prospecting and business development? "I don't have time." Here's the truth: You make time for what you value. If you can block time for a hair appointment, you can block time for the activities that actually grow your business. Starting today, no more excuses. YOUR DAILY NON-NEGOTIABLES (Next 30 Days) 1. 1 hour of prospecting/outreach (can break into 30-min blocks) - 20 connections minimum (calls, texts, DMs - at least 2 minutes each) - Past clients, sphere, expired listings, FSBOs, new contacts 2. Add 5 avatar referral partners per week - Lenders, attorneys, CPAs, contractors, insurance agents - People who touch your clients and can send business back 3. Send weekly value bomb to your database - Market updates, tips, neighborhood insights - Stay top of mind with your sphere THE 30-PARTNER HIT LIST You can't effectively manage more than 30 referral partnerships at once. Here's your system: - Identify your top 30 referral sources (lenders, attorneys, CPAs, etc.) - Touch base every 2 weeks with value - After 18 weeks with no reciprocation, move to C-list and add new partner - Always be building your referral network STOP CHASING - START BEING THE PRIZE If you feel like you're constantly proving yourself to referral partners, you're not bringing enough value. The game-changer: Create referral loops. Every transaction has hidden opportunities: - Client getting divorced? Connect them to a divorce attorney (who can send you business) - Client needs a CPA? Introduce your CPA partner (who refers back) - Client needs insurance? Your insurance partner (who sends referrals) Your promise to referral partners: "I always look for ways to generate business back to you."

Hey Bosses! Ready to supercharge your productivity and transform how you work? I just discovered an incredible breakdown of the best of 325+ AI tools that could save you dozens of hours every week. Here are the absolute best ones you need to know about. PRODUCTIVITY POWERHOUSES WhisperFlow - is your voice-to-text game changer. Stop typing and start talking. This AI tool works in any app and doesn’t just transcribe—it actually understands what you’re trying to say and outputs perfect grammar and structure. It’s perfect for writing emails, creating AI prompts, or handling any typing task you can think of. ChatGPT Voice Mode - is your AI brainstorming buddy. Forget traditional prompting and have real conversations with ChatGPT while walking or on the go. The secret hack is to ask it to summarize everything into a structured document for your team after your chat. WRITING AND CONTENT CREATION Claude Projects - is your personal AI copywriting team. You can create specialized AI writers for LinkedIn posts, YouTube scripts, website content, or company proposals. Just upload examples of your best work, and Claude learns to write exactly like you. Notion AI - is built-in brilliance. If you use Notion, this one’s a no-brainer. It understands your entire workspace and can summarize meeting notes, extract action items, search through Slack and Google Drive, and create reusable AI blocks for your whole team. VISUAL CONTENT MAGIC Google’s Nano Banana, also known as Gemini 2.5 Flash- , is the fastest AI image editor ever created. You can change outfits and locations, blend multiple photos, and get results in one to two seconds instead of ten to fifteen. You even get 100 free edits per day. 11 Labs Voice Cloning - lets you upload 30 minutes of your voice and create an AI clone that sounds exactly like you—including your pauses, emphasis, and quirks. People are building entire courses without recording anything new. AUTOMATION AND AI AGENTS For integrations, Zapier - is the most beginner-friendly, Make.com is perfect for complex workflows, and Relay.app or Gumloop are built specifically for AI.

Hey Referral Bosses, I’ve got something new for you that’s going to make your weekly newsletters ridiculously easy (and fun) to create. It’s called the Local Newsletter Assistant — and it’s live for everyone in our Skool group. Here’s what it does: You tell it your city and what you want — like: - “Show me upcoming events this weekend.” - “What new restaurants just opened?” - “Any local hero stories this week?” - “Give me a real estate snapshot.” In seconds, it pulls fresh, relevant info and formats it into short, clean blocks you can copy directly into your newsletter. That means no more hunting through local news sites or Facebook event pages for hours. What used to take 20 minutes now takes 20 seconds. You can paste this into and Website Builder, I use Clickfunnels. It works great for:• Realtors building authority in their area• Loan officers adding value to referral partners• Local business owners wanting to stay top of mind All you need is ChatGPT (free or Plus works fine). Once you open the assistant, just type your city — for example, “Franklin, TN” — and start asking for content. It’s already trained to search and organize everything for you. Think of it as your local research assistant, ready 24/7. Here’s how to get started: 1. Click the link below to open the GPT. 2. Type your city. 3. Ask your question. 4. Copy and paste your favorite results into your newsletter. That’s it — no setup, no training, no tech headaches. This is a free tool for all members inside the Referral Boss Skool group. The goal is simple: help you publish faster, look smarter, and build stronger connections in your community — because consistency beats perfection every time. Let’s see who can get their first local newsletter out this week. Drop a screenshot of yours inside the Skool group once you’ve published — I’ll be checking in and giving feedback. Have fun with it.– Keith P.S. If you don’t have ChatGPT yet, you’ll need it to access the assistant. Once you’re set up, it’ll open right up and walk you through everything.

If you’re still thinking “email marketing is dead,” here’s the truth: It’s not. In fact, email is still one of the fastest ways to turn curiosity into closings — if you use it strategically. The key? Follow-Up Funnels — pre-planned sequences of emails (and sometimes texts/DMs) that: - Lock in appointments within 48 hours of someone raising their hand - Keep the conversation alive without chasing people one-by-one - Build trust so you’re the agent they call when they’re ready to act Here’s how to do it ⬇️ 1. Event Promo Funnel – For open houses, webinars, or buyer seminars Your goal isn’t just sign-ups — it’s show-ups. Use a 3-act reminder sequence: - 72 hours before – “It’s coming up” (what to expect) - 24 hours before – “Happening tomorrow” (benefits of showing up) - 1 hour before – “We’re starting soon” (add excitement + urgency) Follow up with: - Replay/recap email the same day - Offer recap the next day (e.g., featured listings or resources you promised) - Last chance 2 days later (if there’s a time-sensitive offer) 2. Abandoned Inquiry Funnel – For leads who ghost after asking for info When a lead stops responding after requesting a CMA, property info, or showing: - Email 1 (same day) – Friendly nudge (“Just wanted to make sure you got the info…”) - Email 2 (next day) – Proof (“Here’s how I helped a client in a similar situation…”) - Email 3 (day after) – Urgency (“This home may be under contract soon… want me to check?”) Never offer discounts — it trains people to wait. Instead, add unadvertised bonuses (extra neighborhood reports, staging tips, etc.). 3. Post-Closing Follow-Up Funnel – Turn clients into referral machines Immediately after closing: - Deliver the goods – Send any promised resources (e.g., home maintenance checklist) - Thank you message – Personal and heartfelt - Quick win email – Tips for settling in or a “first 30 days in your new home” guide - Social connection – Invite them to follow you on Instagram/Facebook for local events and market updates - Referral/Review request – Make it easy for them to say yes

I hope you had a great Labor Day off, Here’s a little secret most people don’t know: When it comes to growing your business (or even just figuring out the next step in your home search), you don’t always need something new. Most of the time, the real magic is already sitting on the shelf — you or your clients just don’t realize it’s there. The Hidden Problem When you’re creating an invitation for a potential buyer or seller, it’s easy to fall into the trap of building from your gut. We assume: 1. “I think this is what people want.” 2. “So I’ll go create it.” But here’s the twist: your clients and partners usually already want something you either already provide — they just don’t know you do — or something you could offer with a small adjustment. That means you might be leaving money and referrals on the table without realizing it. The One-Line Secret Question Send this exact message to the right people: 👉 “If there was one thing I could help you with right now that I haven’t already shared, what would it be?” It doesn’t look like a pitch — but it sparks conversations, surfaces hidden needs, and quietly opens the door for sales and referrals. Who to Ask (your coulda/shoulda list) - Past clients who loved working with you (they should come back, and they could refer you). - Hot leads who were interested but didn’t move forward (they could still buy). - People in your database who’ve been opening your emails or engaging on social but haven’t taken action (they should be closer). - Referral partners you already have a relationship with (they could be sending more your way). Start with the top of your ladder — the people you’d be excited to hear from. How to Ask Best channels (in order of response rate): - Text message 📱 - Facebook/Instagram DM 💬 - Quick phone call ☎️ - Email (works well for longer-term nurtures) Make sure it’s one-to-one — people reply to people, not blasts. What You’ll Discover Scenario A: They ask for something you already do. That’s the best moment. You just say: “Good news — that’s exactly what I help with. Want me to set up a quick call and show you how it works?”