Here's the difference. Most realtors treat their CRM like a contact list. A place to park names. Send a newsletter once a quarter. Maybe. That's not a system. That's organized forgetting. In this week's episode of the Referral Boss Podcast, I break down exactly how to turn your CRM into a long-term memory system that compounds referrals — for years. Here's what we cover: → Why your CRM should function as your long-term business brain → How to use AI as short-term reasoning to surface equity, refinance windows, and client timelines → How to train a virtual assistant to execute contextual follow-up at scale → Why "just checking in" is killing your credibility → How to build a living database that drives repeat clients, refinances, and referral partnerships This is not about buying more leads. This is about dominating the database you already have. If it's not in your CRM, it doesn't exist. 🎧 Listen to EP 30 here: and 📖 Read the full breakdown here: https://referralboss.co/blog/crm-ai-va-referral-system Drop a comment below — what's your biggest CRM challenge right now? I read every one.

If you're building a business on trust, reputation, and referrals — you already know: people don’t buy from brands. They buy from you. But how do you stay personally present…→ In your videos→ In your emails→ In your lead follow-ups→ In your client drips…… without cloning yourself? Now you can. And the tool that makes it possible? 👉 Elevenlabs creates a cloned version of your voice that sounds almost too real — and reads any script like it’s you on your best day. 🛠 What’s the Play? This month, we’ve been building full-on AI-powered video funnels — using Eleven Labs + Broll — to: - Turn FAQ lists into trust-building video series - Send personalized client follow-ups (without recording 100 videos) - Launch nichified YouTube channels for sellers, buyers, and partners - Create drip campaigns that sound like a real human (because they do — it’s you) - More content. More conversations. More referrals. And you never even hit “record.” 🔧 How to Set Up Eleven Labs Here’s the quick-start setup for Referral Bosses: Step 1: Create a Paid Account Use elevenlabs.io — go with the Creator Plan ($22/mo) for pro-quality voice clones. Step 2: Upload Voice SamplesUse past Zooms, podcast clips, training videos — anything with clean audio. Try to stick to the same mic and environment. Step 3: Let It TrainTakes an hour or two. Then boom: your voice is cloned. Step 4: Test + RefineType in a test script. Listen. Adjust. You'll hear how good it is — then you'll start getting ideas. 🔁 Real Use Cases Inside Referral Boss Here’s what Referral Boss clients are already doing with their cloned voices: ✅ VA Follow-Up Drips: Your voice sends warm follow-up messages to referral partners or past clients. Feels real. Sounds real. It is real — just cloned. ✅ Video FAQs: 50+ short videos answering the top client questions using your AI avatar + voice — posted to YouTube, Instagram, and your CRM. ✅ Challenge & Event Promos: Invite people to your next workshop or masterclass in your voice — without ever rerecording.

Mortgage Rates have fallen to the lowest level we have seen in 3 years. Huge news for Home Buyer’s and Homeowners. This could work as a green screen still video. Or possibly a trend you can spin this into.. A huge current event you’ll want to cover with your brand!

Huge news 🚨 ideal for a top of funnel piece and series starter on covering the Trump administration and updates. I just posted a video on this about 20 minutes ago. Feel free to check out line for inspiration.

Scott has half a billion views on social media and will be helping you with what to post every week.