Hey Referral Bosses, I’ve got something new for you that’s going to make your weekly newsletters ridiculously easy (and fun) to create. It’s called the Local Newsletter Assistant — and it’s live for everyone in our Skool group. Here’s what it does: You tell it your city and what you want — like: - “Show me upcoming events this weekend.” - “What new restaurants just opened?” - “Any local hero stories this week?” - “Give me a real estate snapshot.” In seconds, it pulls fresh, relevant info and formats it into short, clean blocks you can copy directly into your newsletter. That means no more hunting through local news sites or Facebook event pages for hours. What used to take 20 minutes now takes 20 seconds. You can paste this into and Website Builder, I use Clickfunnels. It works great for:• Realtors building authority in their area• Loan officers adding value to referral partners• Local business owners wanting to stay top of mind All you need is ChatGPT (free or Plus works fine). Once you open the assistant, just type your city — for example, “Franklin, TN” — and start asking for content. It’s already trained to search and organize everything for you. Think of it as your local research assistant, ready 24/7. Here’s how to get started: 1. Click the link below to open the GPT. 2. Type your city. 3. Ask your question. 4. Copy and paste your favorite results into your newsletter. That’s it — no setup, no training, no tech headaches. This is a free tool for all members inside the Referral Boss Skool group. The goal is simple: help you publish faster, look smarter, and build stronger connections in your community — because consistency beats perfection every time. Let’s see who can get their first local newsletter out this week. Drop a screenshot of yours inside the Skool group once you’ve published — I’ll be checking in and giving feedback. Have fun with it.– Keith P.S. If you don’t have ChatGPT yet, you’ll need it to access the assistant. Once you’re set up, it’ll open right up and walk you through everything.

If you’re still thinking “email marketing is dead,” here’s the truth: It’s not. In fact, email is still one of the fastest ways to turn curiosity into closings — if you use it strategically. The key? Follow-Up Funnels — pre-planned sequences of emails (and sometimes texts/DMs) that: - Lock in appointments within 48 hours of someone raising their hand - Keep the conversation alive without chasing people one-by-one - Build trust so you’re the agent they call when they’re ready to act Here’s how to do it ⬇️ 1. Event Promo Funnel – For open houses, webinars, or buyer seminars Your goal isn’t just sign-ups — it’s show-ups. Use a 3-act reminder sequence: - 72 hours before – “It’s coming up” (what to expect) - 24 hours before – “Happening tomorrow” (benefits of showing up) - 1 hour before – “We’re starting soon” (add excitement + urgency) Follow up with: - Replay/recap email the same day - Offer recap the next day (e.g., featured listings or resources you promised) - Last chance 2 days later (if there’s a time-sensitive offer) 2. Abandoned Inquiry Funnel – For leads who ghost after asking for info When a lead stops responding after requesting a CMA, property info, or showing: - Email 1 (same day) – Friendly nudge (“Just wanted to make sure you got the info…”) - Email 2 (next day) – Proof (“Here’s how I helped a client in a similar situation…”) - Email 3 (day after) – Urgency (“This home may be under contract soon… want me to check?”) Never offer discounts — it trains people to wait. Instead, add unadvertised bonuses (extra neighborhood reports, staging tips, etc.). 3. Post-Closing Follow-Up Funnel – Turn clients into referral machines Immediately after closing: - Deliver the goods – Send any promised resources (e.g., home maintenance checklist) - Thank you message – Personal and heartfelt - Quick win email – Tips for settling in or a “first 30 days in your new home” guide - Social connection – Invite them to follow you on Instagram/Facebook for local events and market updates - Referral/Review request – Make it easy for them to say yes

Everything I build that is super Valuable is now in these Playbooks. As I pay for and learn insane things I will build a playbook for it. Check it out in the classroom section

Ok 2 cool things in one day. Here is a Frame Work on how to make your own Custom GPT to make anything. https://docs.google.com/document/d/1RJuJC0YtrYgQZRXm1nooFz3FRCZKPzG35mvec6Vwaxw/edit?usp=sharing

CONTENT ANALYTICS & GROWTH PLAYBOOK CHECKLIST MINDSET - Growth comes in seasons, repeat what works - Look at patterns, not single posts - Consistency beats perfection - Your personality is the secret sauce DAILY (5–10 MINUTES) - Check analytics for last 30 days - Record top posts by shares/saves - Post at least one piece of content WEEKLY (30–60 MINUTES) - Review what levers worked - Check off content quotas - Plan upcoming posts MONTHLY (1 HOUR) - Review 3–6 months of data - Identify strongest growth windows - Double down on winners, pause weak types CORE CONTENT LEVERS - Emotional hooks - Don’t do this → Do this audits - Contrast / Before & After - Roundups / What’s working now - Personality based variety posts - Human needs (money, health, relationships, safety) - Stupid simple no-brainers - Relatable humor - Carousels (quotes, high value, one-slide) - Stitch / Remix videos - Vulnerability shares - Talking heads (sparingly right now) VIRALITY - Shares = biggest growth driver - Saves = trust and long-term reach - Likes don’t matter much LONG FORM VIDEO - Post YouTube videos Mon–Fri for growth sprints - 8–15 minutes each - Hook → Value → Light editing → Canva thumbnail - Optional: push traffic from other platforms WEEKLY CONTENT QUOTA (EXAMPLE FOR 20 POSTS) - 2 stitch videos - 2 carousels - 1 talking head - 7 personality/relatable - 4 random variety - 2 contrast or before/after - 2 stupid simple value drops GUIDING PRINCIPLES - Consistency wins - Don’t rely only on virals - Inject quirks and personality - Test and adapt to seasons - If overwhelmed, post something simple instead of nothing